A Framework for Marketing Image Management Review

A Framework for Marketing Image Management Review Organization Image Management Prepared by: Nur Amirah Bt Sarudian806421 A Framework for Marketing Image Management This paper focusing on company’s marketing image which include consequently, certain factors, offerings, and publics. It is important to each company to make customer’s impression of an organization. The findings of this paper show that only a systematic approach will yield useful and accurate information that a company can translate into action.Image is very important to an organization where it can described as a sum of beliefs, attitudes, and impressions that a person or group has an object. The object either is company, product, brand, place, or person. A company has many images which is depending upon the specific object being studied, the public assessed and other conditions that related with images. Every organization has a corporate image, whether it wants one or not. When properly designed and manag ed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships.The relationships with its various constituents including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. As a result, the corporate image is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. A company’s image is a dynamic and profound affirmation of the nature, culture and structure of an organization. This applies equally to corporations, businesses, government entities, and non-profit organizations.The corporate image communicates the organization's mission, the professionalism of its leadership, the caliber of its employees and its roles within the marketing environment or political landscape. All tend to have a unique image, an image that is partially deliberate and par tially accidental, partially self-created and partially exogenous. The company’s image or also known as a corporate image is important to every company because the raw materials into a tangible product, machinery use to make products or product inventory. It refers to how a company is perceived.It also a generally accepted image of what a company stands for. Typically, a company’s image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. A company's image is not solely created by the company. Other contributors to a company's image could include news media, journalists, environmental organizations, labor unions and other Non-Government Organizations (NGO). The negative reputation is correlates with negative performance.If this happened, the company needs to direct communication as a public relations department to correct the misperception. I n general, the company needs to improve its performance and sometimes it needs to communicate its actual performance level more effectively. The image management process has four phases. It is use to make sure the process is feasible, affordable which is low cost and repeatable. The phases are design, data collection, image gap analysis and lastly, image modification actions and tracking. Design phase is when company decided needs to track such as image factors, products, publics and location.Corporate marketing research department has a task of measuring and tracking image and also to hire research agencies, collect data, analyze results, and make recommendations. The example is marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. When built a design phase, the company determines the factors, offerings, publics, and appropriate competitors to track over time. Then, the one-on-one interviews and focus group is using with considered the following the types of questions such as factors tracked like product, price, salesforce, channels, communications, service or support.This decision based on factors that most influence on the purchase decision. Then, study the offering are most important either a low market share or large revenue contributions. After the offering, company should know the different publics for three types of consumer buying decisions. Decisions in type, geographical location and other factors have to decide by company. It will focusing on the term or the mission which has been decided. Every each steps company takes, it should decide who the relevant competitors are. It includes the major competitors and competitive alternatives in customer nd distributors perception. Lastly, the question needs to think is how often the specified images be tracked. Image tracking is costly, company will try to perform a cost-benefits analysis to limit the number of attributes, competitors, and public examined in the quantitative phase which is obtained from the design phase. The information that company needs is qualitative measure of the importance of the factors in buying decision, qualitative measure of the key competitors, and qualitative research for each of the purchasers and users including in salient publics.This will avoids the possibility of a misdirected image measurement that leads to develop hypotheses to be tested in the quantitative phase. Second, data collection phase is collected by telephone surveys. Using telephone survey has several advantages and also disadvantages. The advantages is over mailed questionnaires. The information or data can be obtained faster. It also make the interviewer can clarify the questions that been asking. While the disadvantages using telephone survey is when the questionnaire is long or complex. The great action is personal interviews to collect the long or complex data from the surveys.Third, the image gap analysis phase is when th e marketing research department summarizes and analyzes the collected data, and graphically portrays the results. The image is portrayed on a set of bipolar scales. Each scales runs from one to five (poor to excellent). It has two profiles plotted over the scales which represent many different comparisons. The comparisons is two public’s views, two time periods, the company and its major competitor, two products and lastly the actual image and desired image. The collecting image data have to indicate the importance of each attribute.There is two methods to analysis data. First, the direct method includes asking the respondent to simply rank the attributes by distributing a constant sum of points over the attributes. Using rating scale also can be use in direct method. Second, the indirect method is obtained from the data using a regression or conjoint methodology. Company needs to achieve a high image rating on each attribute that is highly important to its target public. If company image is not making the best possible first impression, it really could be losing thousands of dollars, as prospects flit away to ompanies they perceive as the better company. It means, the company will lose sales to its competitors. Then, it also make company overspend on an attribute of low or less importance to the customer which not needs it. The best things to do is devote resources to the various factor which is important to the target market. The factor is usually about the public and the offerings example like excellent services, customer support, product and sales force and communications quality. The communication quality is like using brochures, advertisements, product packages and business cards that reflect company’s image.For example, a children's party planning service might create materials using bright colors and cheery images that look fun and youthful. Four, all the analysis before show that the image modification actions and tracking phase is a pic ture of the company’s major strengths and weakness as perceived by respondents. Company have to develops plan to modify any of its attribute standings; include competitors’ standings on same attributes. Then, the firm’s standing in each quadrant has different ramifications for management action.It also acknowledged that changing the perceived attribute importance is usually more difficult than changing the perceived attribute rating. When management identifies more than one image gaps either it real gaps or perception gaps, they need to be prioritized. They have to consider the five questions about the gaps. The gaps questions is the gaps influence buyer behavior, best strategy to close the gap, costs and benefits of closing gap, time to close the gap and the better to change importance ratings or attribute ratings.All the specifying strategies to close image gaps must have cost-benefit analysis which includes potential competitor responses. The cost-benefits ar e include the resources and time in improving image perception of a particular factor or attribute if competitors can close the image gap rapidly and at low cost. Closing a different image gap may reduce the possibility of competitive countermoves and result in advantageous niche positioning. After answering the question above, management will be in good positions to prepare a sound image modification strategy.Management can track the marketing image has improved in the desired direction after the action plans are implanted. Corporate image management or company image management is one of the most potent marketing and management tools to use in ensuring the viable execution of the corporate vision. It provides one of the most powerful strategic marketing weapons available in the corporate arsenal. It also process the highest level of functional control of the organization. Progressive company leaders will drive their organizations forward in victory in today's and tomorrow marketing , use management and marketing discipline.The underlining principle of the discipline is touches the customer attention to make sure they perceives company image. This fundamental perception will be the major factor that determines whether the customer will decide to conduct business with the company and the important things is enter into a long-term and mutually rewarding relationship with company. The image tracking system that used in company will used as an early warning system to identify the future and the present shits in the company’s competitive performance to be excellent organization.There greater marketing issue is corporate image management which is in growing higher competitive markets. The corporate image management will be a key marketing discipline well into the next century. Management have to determines the strength and the factors that improve its image or product with image gaps. Nowadays, the important things for winning and maintaining customer relation ships now takes place in the minds, emotions and perceptions of the customers for the company’s marketing image. |   Ã‚  Ã‚  | |

How does Wordsworth portray real people in The Lyrical Ballads? Essay

Lyrical Ballads, and in particular the Preface to Lyrical Ballads, is considered a central work of Romantic literary theory. In it, Wordsworth discusses what he sees as the elements of a new type of poetry, one based on the â€Å"real language of men† and the work itself avoids the poetic diction of much eighteenth-century poetry, whose most famous exponent was John Milton in Paradise Lost, which benefitted from drastic overuse of verbose Latinate vocabulary. He felt this wasn’t an accurate reflection of real people, and sought to portray them through using language which they used. In the Preface to Lyrical Ballads, Wordsworth famously described poetry as the â€Å"spontaneous overflow of powerful feelings from emotions recollected in tranquility†, and wrote to justify – in theoretical terms – his practice of writing a new and â€Å"experimental† poetry, one whose language is â€Å"fitting to metrical arrangement a selection of the real lan guage of men in a state of vivid sensation.† He rejected the Miltonic approach to poetry, and instead favoured much more Anglo-Saxon words, for their gritty implications – appropriate for a publication in which most of the poems are focused around everyday people and situations. Unsurprisingly, these are very pastoral poems, many of which solely include narrative. Although this may seem mundane for such a famous poet, this was Wordsworth’s statement of protest against the style of the time, and his digression instead led to a new style of poetry in which living language is valued highly, as it allows a sense of man speaking to man, and is a more accessible style of poetry than his predecessors’. In Michael, a poem about a father and son who form an eternal bond (Michael, an eighty-year old shepherd, and Luke, his son), Wordsworth portrays the relationship between the two. The first indication we receive of the tight-knit paternal bond is the use of language when describing Michael’s care for Luke. On two occasions, Michael’s affection is emphasised by using particularly matriarchal language: â€Å"[Michael] had done him [Luke] female service† and â€Å"†¦ female hand† . Wordsworth tries to convey the strength of the bond between the two in an ordinary working family; a clear diversion from the traditional poetry of the time. Michael is evidently a plain, hard-working, content and fulfilled man, but the land he has worked and lived on has to be sold on when his brother defaults on a loan that Michael had guaranteed. From line 236 († â€Å"Isabel,† said he, †¦Ã¢â‚¬ ), Wordsworth uses dialogue for the first time to instill the sense of a soliloquy in the poem. Michael speaks with a Shakespearean dignity; he is more upset that he is soon to lose his land, and his family will be affected, than that his brother has betrayed him. The nature of the poem itself is something which concentrates itself around the ostensibly ordinary; it is, by definition, a pastoral poem. It describes the life of a shepherd and his family, but even this varies from the traditional meaning of the word, as the country scene is far from idyllic. After hearing that his land will have to be sold, and sending off his son in order to make enough money for the family to still be comfortable, Michael goes about constructing a sheepfold, of which Luke lays the cornerstone. This is, again, a seemingly unimportant detail, especially given the content of contemporary poetry, but in the context of a shepherd’s life, this is more than a mere detail, and within the context of the poem, it is critical. Firstly, it provides us with possibly the best example of typically Wordsworthian language in the whole poem: the building materials are described as a â€Å"Straggling heap of unhewn stones†, a phrase which exemplifies the fricative consonants and drawn-out vowels of inherently Anglo-Saxon vocabulary. The pile of stones is also crucial to the poem as it signifies the transient impermanence and brevity of life, which leads us into thinking of Michael’s life – he has worked for â€Å"70 years† for everything he owns, and it is to be taken from him in a relative instant. The sheepfold itself is never finished, as Michael learns that Luke has become a criminal and must flee â€Å"beyond the seas† – every day for the rest of his life, Michael goes to mourn the ‘death’ of his son at the pile of stones, and, seven years later, he dies. The poem’s obvious purpose is to support his notion that a pastoral life is pure, moral, and happy. Wordsworth believed that living close to nature, living an uncomplicated, spiritual life devoted to honest labor was the ideal. His narrative suggests that if Luke had remained in the natural valley with his parents and continued to live the pastoral life, he would have retained his moral character and would have later saved his parents from years of grief. Although Michael is the prime example of Wordsworth’s portrayal of real people in The Lyrical Ballads, several other poems display his wish to convey the lives of real people through techniques such as language and routine situations.

Character Development in Arthur Millers The Crucible

The role of Arthur Miller in the development of The Crucible The Crucible deals with the main events of Salem and the main changes and developments of roles emerging in the play. Every character in the drama experiences some change whether it is good or good. Arthur Miller believes in the good and evil of Chura, he thinks that all characters are doing work of God, but actually shows encouraging devils. They are good and sincere Christians, but many people can not even follow the Ten Commandments. The Crucible of the theme of the Crucible Development Arthur Miller is a historical drama, but more important is the social and psychological drama. Various ways to develop themes through The Crucible are through characters, plots, settings, and conversations. According to Raymond Williams, the importance of witch trials, the moral crisis of society is clear and directly be formulated, have been described. In this way, life style overall quality of the organic non-existent You can see the qu ality (Ibsen to Brecht's play, until 1968). Abigail Williams of Arthur Miller 's Cru 埚 saw various aspects of the role of Abigail Williams in the whole drama of Krusselsburg. Arthur Miller created funny and complex characters with diverse and distinctive features, but in the first scene, the audience clearly recognized the characteristics of her control and operation. Abigail was first introduced as 17 years old, very beautiful girl, orphan ..., but since the parents were found to be absent, the audience became sad. Please refer to Mirror 's introduction to Abigail Williams with Waste. How realistic he is about her performance as a controller. In Arthur Miller's The Crucible, Abigail Williams appeared as an administrator of many key figures. Abigail can manipulate and control many characters well. Her beauty allowed her to influence others. Arthur Miller's Justice and Injustice in Chura, by Arthur Miller, by John Proctor, by Elizabeth Proctor and by Abigail Williams the role of justice and injustice. It also shows through the small role of Mary Warren and Messi Luis, the followers of Abigail Williams, and Danfoss and various citizens. There was a rumor that Abigail Williams and girls were discovering dancing in the forest by pastor Paste, when Bettari and Ruth Putnam found magic, there was magic between them.

Policy Essay Example | Topics and Well Written Essays - 250 words - 12

Policy - Essay Example As an assistant director if the company, I have come up with a policy that will enable parents to keep touch with their children even when they are out of the facility for a recreational visit. The phones will also allow parents to alert the facility beforehand if they want to visit their children. The new cell phones will be managed by the manager of each facility, and he will be in charge of assigning the staff in charge of handling the mobile phone. The responsibility of the assigned staff would be to ensure that the one is charged all the time so that it never goes off to ensure that the facility is reachable at all times. The assigned staff would also be responsible for checking all the voice messages, and any information that is intended for the management should be forwarded accordingly. In cases where there are two groups going out for a recreation facility, it is the responsibility of the staff in charge to ensure that the other group has a reliable phone number that can be used in cases of

Proposal on International Project Management Research

On International Project Management - Research Proposal Example The intention of this study is an international project manager that has the job of reviving business within a completely different situation. He or she has to find out the general formation of the business in addition to its workflow. Within an operational-based business, experienced workforce and capability to carry out these chores is crucial. Technical framework could be an important aspect. For a region-based business, location is essential, and thorough understanding of the country in addition to its way of life is vital. Products may have to be modified according to the host marketplace. An international-based formation may have a diverse set of product lines, every one of which can be prepared and advertised all over the locations. These styles can be merged, although selecting the formation of the business should sustain the company's most important objectives. Several businesses begin by initially starting the fresh administrative centre or â€Å"facility as an export divi sion that falls under the umbrella of Operations or Marketing† - which might turn out to be an International Division in the long run. How this fresh setup best goes along within the parent business's general formation relies on the idea for the fresh location as well as how much the parent business wants to develop. Other alternatives take account of starting a completely owned subsidiary or a joint venture in a foreign country, dealing from an international company to produce goods to requirement, or acquiring materials and / or supplies from an international company producer. ... The aim is to come up with an outcome that will reveal this and presents a solution to cope with these differences. Research Question How the characteristics of different countries along with varying cultures affect the capabilities of international project manager? Literature Review Struggle within the international market continues to rise, mainly among the â€Å"United States, the European Union, and Asian nations† (Biermann & Siebenhuner, p. 192, 2009). Due to this, businesses have to calculate the aggressive setting of the host nation. Primarily, it is useful to realize that the character of competition differs by region as well as by business. A number of countries support an environment of â€Å"pure competition† (Comfort & Franklin, p. 92, 2011); for instance, there may be any amount of retailers, everyone with comparatively tiny market share, with competition supported exclusively by price. Some may be additionally monopolistic. Taking into consideration the ki nd of environment within which an international project manager has to work, guarantees the application of suitable business practices. Risks that are more specific originate from existing competitors, fresh competitors who may as well come into the marketplace, in addition to the negotiating authority of dealers as well as consumers within the host country or area. In addition, several countries' trade settings make penetrating the market complicated as compared to others. National Culture There are several views about what a culture includes. A general idea is that culture is linked with human morals. The standard notion regarding the phrase culture has connections to proper

Parallel Path by Kevin Clark Essay Example | Topics and Well Written Essays - 750 words

Parallel Path by Kevin Clark - Essay Example The constant comparison between the two couples becomes a source of repetition in this poem. This serves the purpose of persuading the readers to think about the ever-changing reality of human relationships. The poet repeatedly refers to the woman’s stepping away from her guy in an attempt to emphasize upon such a difficult decision of her life. She pretends to be confident and her pretension shows that she might be shaky in her decision. As she slowly steps away from him, she might be weighing the pros and cons of making such a decision. So the metaphor is hardly an amusing embellishment or diversion, an ‘escape’ from the harsh realities of life or of language. It is made out of, and it makes those realities. Their ‘opposite and discordant’ qualities are given, by metaphor’s interactive function, a form and an integrity, a role and an order. In this sense, man’s reality is formed by the metaphorical processes that inform his language. (Noppen, 61-62) The main metaphor of this poem is ‘parallel path’. It evokes images of people walking on parallel paths and this term is ironic in the sense because even though the sad couple is walking on a parallel path of the happy couple, yet their destinies are poles apart. Parallel path carries different meanings for both couples. One is destined to be together; while the other couple is splitting up. But the poet admits that even for the happy couple, there are no guarantees, which means that anything can happen. This is rather a realistic and practical approach to life and relationships. By believing in the uncertainty of life and staying prepared for the unexpected helps a person in the long run. It saves one from the shock of a sudden break-up and enables a person to enjoy life to its fullest. Time is also a significant metaphor that records the happy, sad or tough phases of people. It  seems that the sustainability of relationships between the two couples has been gauged over a long time period of time.  

Intermediate Econometrics Coursework Example | Topics and Well Written Essays - 2000 words

Intermediate Econometrics - Coursework Example Let and denote their unadjusted counterparts. Then; The answer is FALSE; in loglinear regression analysis is used to describe the pattern of data in a contingency table. A model is constructed to predict the natural log of the frequency of each cell in the contingency table. For a 2x2 table, that means the model is . So we can always say, as a simple function, that the coefficient represents an increase in the log of predicted counts. If , for instance, we could say that this model shows that factor increases the predicted log count by 2 (all other factors held constant). The answer is TRUE; all the three tests (Wald test, Lagrange Multiplier, Likelihood ratio test) address the same basic question, which is, does constraining parameters to zero (i.e. leaving out the predictor variables) reduce the fit of the model? The null hypothesis for all three tests is that the smaller model is the "true" model, a large test statistics indicate that the null hypothesis is false. The only difference between the tests is how they go about answering that question. The graph below explains more on the relationship; The graph below illustrates what each of the three tests does. Along the (labelled ) are possible values of the parameter . Along the are the values of the log likelihood corresponding to those values of  a. The test compares the log likelihoods of a model with values of the parameter constrained to some value to a model where  Ã‚  is freely estimated. It does this by comparing the height of the likelihoods for the two models to see if the difference is statistically significant (having in mind, higher values of the likelihood indicate better fit). In the figure above, this corresponds to the vertical distance between the two dotted lines. In contrast, the Wald test compares the parameter estimate  Ã‚  to  ; where  Ã‚  is the value of  Ã‚  under the null hypothesis, which generally states that  . If  Ã‚  is significantly different

Discuss the view that men are the new victims of equality in Essay

Discuss the view that men are the new victims of equality in contemporary organisations - Essay Example While its authenticity remains to be tested and proved, available literature questions the latter view to a certain extent. A number of authors have delineated a series of arguments and propositions to support the latter opinion and such arguments have been gathering momentum over the years due to a variety of reasons. Connotations and denotations associated with the concept of gender equality or/and its opposite gender bias, have increasingly been becoming complex and diverse. Culture-centric perspectives on the subject have been thrust to the fore as an independent analytical perception to understand an otherwise elusive multidimensional social problem. This approach has been augmented by ideological underpinnings of a still intricate nature that presumably envisage the elemental causative correlations among endogenous and exogenous variables to the total exclusion of societal relations. The evolving gender equality discourse has focused attention on related nuances and inevitably it has led to a persistent pattern of an a priori cognitive bias as well. This pattern has its own ideational constructs that ingenuously promote ironies such as the secondary effects of gender inequality. Thus men become victims willy-nilly of societal, cultural and ideological inhibitors. This antithesis has engulfed the business organization as the newest phenomenon that has serious implications for gender related issues irrespective of the organizational outcomes. Any gender related study of a serious nature produces its own contradictions because its topicality and contemporary appeal have persuaded men to adopt a defensive posture – a sadistic strategy of self-effacement. This is stoically borne out by their willingness to subject themselves to a self-scrutiny that warrants little or no empathy. Within the organizational context men have adopted a normative posture that suits them in as much the same way as women, the perceived original victims of gender bias, would

Legalization of marijuana Essay Example | Topics and Well Written Essays - 1500 words - 1

Legalization of marijuana - Essay Example Despite the whole debate surrounding support for legalizing it, criticism over the effects or consequences emanating from its use has also been critical in the decision making process. In this regard, the decision of whether to legalize marijuana or not highly depends on the measure of whether there are more advantages or disadvantages of legalizing it. Earleywine (67) argued that although marijuana has medicinal value attached to it, many things have to be put into consideration when making the decision of whether to legalize it or not. Political, social economic and health issues are some of the facets to be considered when making the decision. In light of this, there are different tenets that have to be articulated upon to come up with sound decision. If marijuana is to be legalized, it translates to economic advantage to people that will be farming and retailing it. This is a great accomplishment as it translates to improved lives of the people to be involved in the business. In fact, the government will also have the opportunity of generating revenue from the tax collected from the marijuana business. People involved in the marijuana business will be better placed in taking care of their basic needs and other requirements such as their health, education as well as different development initiatives. In addition, if marijuana will be successfully legalized, the health sector will have a boost in terms of getting medicinal value from marijuana. In fact, health facilities will economically benefit from the drug especially from the money obtained from the sale of prescription marijuana. If marijuana is legalized, there will be a need to conduct extensive medicinal research to come up with appropriate prescription drugs from marijuana. Thus, many people involved in the research will equally benefit since this will act as a form of employment to them. On the other hand, people

Human rights in Iraq after the war Essay Example for Free

Human rights in Iraq after the war Essay The Americans are fairly blunt about promoting their corporate interests. A USAid spokeswoman was quoted recently pointing out that it should not come as a surprise that all of the companies short listed for work in Iraq are American. Her advice to non American companies is to pressurize their own governments. And this is driving the agenda of the European Union meeting in Brussels. President Chirac and others opposed to war have declared that while they condemn this war, they are willing to work with the UK and US on the reconstruction of Iraq. No doubt the popular sentiment in Europe favours providing support to the Iraqi people after a terrible devastation has been wrecked upon them. However, these governments are also under pressure to provide a role for their corporations in post war Iraq, a resource rich country. Thus, before the war has ended, the more divisive fight over the spoils of war has already started. In the now marginalized United Nations lies France and Germanys best hopes of making the division of the loot somewhat egalitarian. But the Americans are prepared, more than ever, to brush away the UN, and impose direct rule on iraq. The British are hoping to receive their fair share of the crumbs for their loyalty. However, this comes at the heavy cost of alienating Britain from the rest of Europe. It is likely that this battle to divide the spoils will lead to important decisions concerning the future of the United Nations as well as the future relationship between America, Britain and Europe. OREND’S THEORY ON RECONSTRUCTION ON THE BASIS OF HUMAN RIGHTS All human beings have human rights. However, human rights do not necessarily embrace anything and everything the anybody wants. Human rights are merely limited to those things which are both vitally needed and which can be provided at reasonable cost. A claim is at the core of any right, and that a claim is necessarily a claim on someone or something, in connection with some sought-after action or benefit, some good or policy. There is no such thing as a holder of a right without a correlative bearing any duty. The acts of the US and UK in Iraq after war can be considered as too much abuse to the basic human rights of the Iraqis. The Reconstruction being done to foster an economic advantage deprives the Iraqi of their basic economic benefits necessary to alleviate their lives. There is a plain disregard of a multi-aspect needs of the Iraqis for preservation, liberation, unification, democratization, and self-identity. The reconstruction projects are simply not directed towards the development and enhancement of the fundamentals of human existence and human rights. The excessive desire of the US government for profit and gains violates the basic principle of human rights, as according to Professor Orend, that is to love a â€Å"minimally decent lives†. Professor Orend holds a human right to be â€Å"a high-priority claim, or authoritative entitlement, justified by sufficient reasons, to a set of objects that are owed to each human person as a matter of minimally decent treatment†. He then asserts that to hold human rights â€Å"one must be biologically human, one must avoid violating another’s human rights, and one must have fundamental interests in, or vital needs for, living a life of minimal value. † Both formulations are valuable definitions and form a strong basis upon which to ground claims of rights. This requires a life that does not yearn for any excessive economic gains and benefits, unlike what the US Government and its cronies are manifesting. A life of simplicity within the level of a minimally decent lives requires only just enough resources to support the basic services and development of the State. It does not necessarily imply taking advantage of another’s ordeal just to promote one’s excessive economic needs. Orend shows who bears what duties in relation to human rights, questioning whether individuals or institutions are responsible for ensuring human rights. Orend concludes that both institutions and individuals bear responsibility for ensuring human rights on both a national and international level. This duty, he argues, directly correlates to one’s ability to affect human rights. So, while the duty of an individual is different from the duty of a multinational corporation, which in turn is different from the duty of a nation or international institution, all of these entities are responsible for ensuring that human rights are respected. Following on from this, Orend argues that post war reconstruction must occur via the established media of international law and governance but with the added insights of practices such as philosophy, human rights, history, public policy, and political science. It cannot be simply held and carried out purely for purposes of gains. There must be concerted and united efforts of all institutions and individuals of the word to perform their respective duty proceeding from the basic moral duty of respecting the basic dignity and rights of the Iraqis. All aspects must be duly considered in order to come up to a broader and complete plan of binging in reconstruction in Iraq. References: 1. 1. Fagan, Andrew. The Internet Encyclopedia of Philosophy: Human Rights. Human Rights Center: University of Essex. 2006. http://www. iep. utm. edu/h/hum-rts. htm 2. Orend, Brian. Human Rights: Concept and Context. Petersburg, Ontario: Broadview Press, 2002. http://www. du. edu/gsis/hrhw/booknotes/2004/zwiebach-2004. html.

VDEC Based Data Extraction and Clustering Approach

VDEC Based Data Extraction and Clustering Approach This chapter describes in details the proposed VDEC Approach. It discusses the two phases of the VDEC process for Data Extraction and clustering. Experimental performance evaluation results are shown in the last section in comparing the GDS and SDS datasets. INTRODUCTION Extracting data records on the response pages returned from web databases or search engines is a challenge posed in information retrieval. Traditional web crawlers focus only on the surface web while the deep web keeps expanding behind the scene. Vision based data extraction provides a solution to extract information from dynamic web pages through page segmentation for creating a data region and data record and item extraction. A vision based web information extraction systems become more complex and time-consuming. Detection of data region is a significant problem for information extraction from the web page. This chapter discusses an approach to vision-based deep web data extraction and web document clustering. The proposed approach comprises of two phases, (1) Vision-based web data extraction, and (2) web document clustering. In phase 1, the web page information is segmented into various chunks. From which, surplus noise and duplicate chunks are removed using three parameters, such as hyperlink percentage, noise score and cosine similarity. Finally, the extracted keywords are subjected to web document clustering using Fuzzy c-means clustering (FCM). VDEC APPROACH VDEC approach is designed to extract visual data automatically from deep web pages as shown in the block diagram in figure 5.1. Figure 5.1 – VDEC Approach Block diagram In most of web pages, there will be more than one data object tied together in data region, makes difficult to search attributes for each page. Unprocessed source of web page for representing the objects is non-contiguous one, the problem becomes more complicated. In existent applications, the users necessitate from complex web pages is the description of individual data object derived from the partitioning of the data region. VDEC achieve the data capturing from the deep web pages using two phases as discussed in the following sections. Phase-1 Vision Based Web Data Extraction In Phase-1 VDEC approach performs data extraction and a measure is introduced to evaluate the importance of each leaf chunk in the tree, which in turn helps us to eliminate noise in a deep web page. In this measure, remove the surplus noise and duplicate chunk using three parameters such as hyperlink percentage, Noise score and cosine similarity. Finally, obtain the main chunk extraction process using three parameters such as Title word Relevancy, Keyword frequency based chunk selection, Position features and a set of keywords are extracted from those main chunks. Phase-2 Web Document Clustering In Phase-2 VDEC perform web document clustering using Fuzzy c-means clustering (FCM), the set of keywords were clustered for all deep web pages. Both the phases of the VDEC helps to extract the visual features of the web pages and supports on web page clustering for improvising information retrieval. The process activities are briefly described in the following section. DEFINITIONS OF TERMS USED IN VDEC APPROACH Definition (chunk): Consider a deep web page is segmented by blocks. These each block are known as chunk. For example the web page is represented as, , where the main chunk, . Definition (Hyperlink): A hyperlink has an anchor, which is the location within a document from which the hyperlink can be followed; the document having a hyperlink is called as its source document to web pages. Hyperlink percentage Where, à ¯Ã†â€™Ã‚   Number of Keywords in a chunk à ¯Ã†â€™Ã‚   Number of Link Keywords in a chunk Definition (Noise score): Noise score is defined as the ratio of the number of images in total number of chunks. Noise score, Where, à ¯Ã†â€™Ã‚   Number of images in a chunk à ¯Ã†â€™Ã‚   Total number of images Definition (Cosine similarity): Cosine similarity means calculating the similarity of two chunks. The inner product of the two vectors, i.e., the sum of the pairwise multiplied elements, is divided by the product of their vector lengths. Cosine Similarity, Where, , à ¯Ã†â€™Ã‚  Weight of keywords in, Definition (Position feature): Position features (PFs) that indicate the location of the data region on a deep web page. To compute the position feature score, the ratio is computed and then, the following equation is used to find the score for the chunk. (4) Where, à ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã‚   Position features Definition (Title word relevancy): A web page title is the name or heading of a Web site or a Web page. If there is more number of title words in a certain block, then it means that the corresponding block is of more importance. Title word relevancy, Where, à ¯Ã†â€™Ã‚   Number of Title Keywords à ¯Ã†â€™Ã‚   Frequency of the title keyword in a chunk Definition (Keyword frequency): Keyword frequency is the number of times the keyword phrase appears on a deep Web page chunk relative to the total number of words on the deep web page. Keyword frequency based chunk selection, Where, à ¯Ã†â€™Ã‚   Frequency of top ten keywords à ¯Ã†â€™Ã‚   Number of keywords à ¯Ã†â€™Ã‚   Number of Top-K Keywords PHASE-1 – VISION BASED DEEP WEB DATA EXTRACTION In a web page, there are numerous immaterial components related to the descriptions of data objects. These items comprise an advertisement bar, product category, search panel, navigator bar, and copyright statement, etc. Generally, a web page is specified by a triple. is a finite set of objects or sub-web pages. All these objects are not overlapped. Each web page can be recursively viewed as a sub-web-page and has a subsidiary content structure. is a finite set of visual separators, such as horizontal separators and vertical separators. Every separator has a weight representing its visibility, and all the separators in the same have the same weight. is the relationship of every two blocks in , which is represented as:. In several web pages, there are normally more than one data object entwined together in a data region, which makes it complex to find the attributes for each page. Deep Web Page Extraction The Deep web is usually defined as the content on the Web not accessible through a search on general search engines. This content is sometimes also referred to as the hidden or invisible web. The Web is a complex entity that contains information from a variety of source types and includes an evolving mix of different file types and media. It is much more than static, self-contained Web pages. In our work, the deep web pages are collected from Complete Planet (www.completeplanet.com), which is currently the largest deep web repository with more than 70,000 entries of web databases. Chunk Segmentation Web pages are constructed not only main contents information like product information in shopping domain, job information in a job domain, but also advertisements bar, static content like navigation panels, copyright sections, etc. In many web pages, the main content information exists in the middle chunk and the rest of the page contains advertisements, navigation links, and privacy statements as noisy data. Removing these noises will help in improving the mining of the web and it’s called Chunk Segmenting Operation as shown in figure.5.2. Figure 5.2 Chunk Segmenting Operation To assign importance to a region in a web page (), we first need to segment a web page into a set of chunks. It extracts main content information and deep web clustering that is both fast and accurate. The two stages and its sub-steps are given as follows. Stage 1: Vision-based deep web data identification Deep web page extraction Chunk segmentation Noisy chunk Removal Extraction of main chunk using chunk weightage Stage 2: Web document clustering Clustering process using FCM Normally, a tag separated by many sub tags based on the content of the deep web page. If there is no tag in the sub tag, the last tag is consider as leaf node. The Chunk Splitting Process aims at cleaning the local noises by considering only the main content of a web page enclosed in div tag. The main contents are segmented into various chunks. The result of this process can be represented as follows: , Where, à ¯Ã†â€™Ã‚   A set of chunks in the deep web page à ¯Ã†â€™Ã‚   Number of chunks in a deep web page In Figure 5.1, we have taken an example of a tree sample which consists of main chunks and sub chunks. The main chunks are segmented into chunks C1, C2 and C3 using Chunk Splitting Operation and sub-chunks are segmented into . Noisy Chunk Removal A deep web page usually contains main content chunks and noise chunks. Only the main content chunks represent the informative part that most users are interested in. Although other chunks are helpful in enriching functionality and guiding browsing, they negatively affect such web mining tasks as web page clustering and classification by reducing the accuracy of mined results as well as speed of processing. Thus, these chunks are called noise chunks. Removing these chunks in our research work, we have concentrated on two parameters; they are Hyperlink Percentage and Noise score which is very significant. The main objective of removing noise from a Web Page is to improve the performance of the search engine. The representation of each parameter is as follows: Hyperlink Keyword – A hyperlink has an anchor, which is the location within a document from which the hyperlink can be followed; the document containing a hyperlink is known as its source document to web pages. Hyperlink Keywords are the keywords which are present in a chunk such that it directs to another page. If there are more links in a particular chunk then it means the corresponding chunk has less importance. The parameter Hyperlink Keyword Retrieval calculates the percentage of all the hyperlink keywords present in a chunk and is computed using the following equation. Hyperlink word Percentage, Where, à ¯Ã†â€™Ã‚   Number of Keywords in a chunk à ¯Ã†â€™Ã‚   Number of Link Keywords in a chunk Noise score – The information on Web page consists of both text and images (static pictures, flash, video, etc.). Many Internet sites draw income from third-party advertisements, usually in the form of images sprinkled throughout the site’s pages. In our work, the parameter Noise score calculates the percentage of all the images present in a chunk and is computed using the following equation. Noise score, Where, à ¯Ã†â€™Ã‚   Number of images in a chunk à ¯Ã†â€™Ã‚   Total number of images Duplicate Chunk Removal Using Cosine Similarity: Cosine Similarity Cosine similarity is one of the most popular similarity measure applied to text documents, such as in numerous information retrieval applications [7] and clustering too [8]. Here, duplication detection among the chunk is done with the help of cosine similarity. Given two chunks and, their cosine similarity is Cosine Similarity Where, , à ¯Ã†â€™Ã‚  Weight of keywords in, Extraction of Main Block Chunk Weightage for Sub-Chunk: In the previous step, we obtained a set of chunks after removing the noise chunks, and duplicate chunks present in a deep web page. Web page designers tend to organize their content in a reasonable way: giving prominence to important things and deemphasizing the unimportant parts with proper features such as position, size, color, word, image, link, etc. A chunk importance model is a function to map from features to importance for each chunk, and can be formalized as : . The preprocessing for computation is to extract essential keywords for the calculation of Chunk Importance. Many researchers have given importance to different information inside a webpage for instance location, position, occupied area, content, etc. In this research work, we have concentrated on the three parameters Title word relevancy, keyword frequency based chunk selection, and position features which are very significant. Each parameter has its own significance for calculating sub-chunk weightage. The following equation computes the sub-chunk weightage of all noiseless chunks. (1) Where à ¯Ã†â€™Ã‚   Constants For each noiseless chunk, we have to calculate these unknown parameters, and. The representation of each parameter is as follows: Title Keyword – Primarily, a web page title is the name or title of a Web site or a Web page. If there is more number of title words in a particular block then it means the corresponding block is of more importance. This parameter Title Keyword calculates the percentage of all the title keywords present in a block. It is computed using the following equation. Title word Relevancy; (2) Where, à ¯Ã†â€™Ã‚   Number of Title Keywords à ¯Ã†â€™Ã‚   Title word relevancy, à ¯Ã†â€™Ã‚   Frequency of the title keyword in a chunk. Keyword Frequency based chunk selection: Basically, Keyword frequency is the number of times the keyword phrase appears on a deep Web page chunk relative to the total number of words on the deep web page. In our work, the top-K keywords of each and every chunk were selected and then their frequencies were calculated. The parameter keyword frequency based chunk selection calculates for all sub-chunks and is computed using the following equation. Keyword Frequency based chunk selection (3) Where, à ¯Ã†â€™Ã‚   Frequency of top ten keywords à ¯Ã†â€™Ã‚   Keyword Frequency based chunk selection à ¯Ã†â€™Ã‚   Number of Top-K Keywords Position features (PFs): Generally, these data regions are always centered horizontally and for calculating, we need the ratio of the size of the data region to the size of the whole deep Web page instead of the actual size. In our experiments, the threshold of the ratio is set at 0.7, that is, if the ratio of the horizontally centered region is greater than or equal to 0.7, then the region is recognized as the data region. The parameter position features calculate the important sub chunk from all sub chunks and is computed using the following equation. (4) Where, à ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã‚   Position features Thus, we have obtained the values of, and by substituting the above mentioned equation. By substituting the values of , and in eq.1, we obtain the sub-chunk weightage. Chunk Weightage for Main Chunk: We have obtained sub-chunk weightage of all noiseless chunks from the above process. Then, the main chunks weightage are selected from the following equation (5) Where,à ¯Ã†â€™Ã‚   Sub-chunk weightage of Main-chunk. à ¯Ã†â€™Ã‚   Constant, à ¯Ã†â€™Ã‚   Main chunk weightage. Thus, finally we obtain a set of important chunks and we extract the keywords from the above obtained important chunks for effective web document clustering mining. Algorithm-1 : Clustering Approach PHASE-2 – DEEP WEB DOCUMENT CLUSTERING USING FCM Let DB be a dataset of web documents, where the set of keywords is denoted by . Let X={x1, x2, †¦Ã¢â‚¬ ¦, xN} is the set of N web documents, where, xi={ xi1,xi2,†¦.,xin}. Each xij(i=1,†¦.,N;j=1,†¦.,n) corresponds to the frequency of keyword xi on web document. Fuzzy c-means [29] partitions set of web documents indimensional space into fuzzy clusters with cluster centers or centroids. The fuzzy clustering of keywords is described by a fuzzy matrix with n rows and c columns in which n is the number of keywords and c is the number of clusters. , the element in the row and column in, indicates the degree of association or membership function of the object with the cluster. The characters of are as follows: (6) (7) (8) The objective function of FCM algorithm is to minimize the Eq. (9): (9) Where (10) in which, m(m >1) is a scalar termed the weighting exponent and controls the fuzziness of the resulting clusters and dij is the Euclidian distance from key to the cluster center zip. The zj, centroid of the jth cluster, is obtained using Eq. (11) (11) The FCM algorithm is iterative and can be stated as in Algorithm-2. Algorithm-2 : Fuzzy c-means Approach Experimental Setup The experimental results of the proposed method for vision-based deep web data extraction for web document clustering are presented in this section. The proposed approach has been implemented in Java (jdk 1.6) and the experimentation is performed on a 3.0 GHz Pentium PC machine with 2 GB main memory. For experimentation, we have taken many deep web pages which contained all the noises such as Navigation bars, Panels and Frames, Page Headers and Footers, Copyright and Privacy Notices, Advertisements and Other Uninteresting Data. These pages are then applied to the proposed method for removing the different noises. The removal of noise blocks and extracting of useful content chunks are explained in this sub-section. Finally, extracting the useful con

Life After Marriage Essay -- essays research papers

Life after marriage The lives led by people as individuals are vastly different from the lives they lead after marriage. Although single life has it’s many vicissitudes, they are greatly altered by the addition of another party into the situation. Even the simplest things change drastically when you marry the special person in your life, such as eating, sleeping, and working. The changes in one’s eating habits are altered by the addition of another person into their everyday lives. Before we marry someone and get ready to settle down into the life of a husband and wife, our eating habits more related to the life we lead on an every day basis. Eating takes place when our daily schedule permits or we take time because the need arises. After marriage, that special person in your life decides what is best for you and a schedule has to be formed around their need to take care of their spouse. They want you to eat all the proper foods at the proper time in order to take care of you, whether you are hungry or like the food. This is all done out of love and the best of intentions. Although this whole process can be annoying, the best thing to do is to go along with it in order to avoid offending or rejecting their good intentions. The adjustments actually become more beneficial and pleasing than the initial complications created. Getting married also alters sleeping habits. The changes made by the addition of a spouse can be the hardest part of adjusting...

Beowulf narrative essay :: Epic of Beowulf Essays

Beowulf is a very brave hero, he has fought and killed many creatures before, but this battle was different. He knew this battle was of great importance to everyone, and that made him that much more nervous. This creature was fierce and had been tormenting their village for as long as they could remember, so her death would be a huge victory for Beowulf and it would be an even bigger relief for the villagers. All of the people in the village were cheering for Beowulf as he walked away headed off to the greatest battle of his life. As the battle began Beowulf was dripping with sweat, he knew he had a difficult task ahead but he was ready for what ever happened. Grendel’s mother and Beowulf stood for a moment and looked to each other’s eyes and imagined the battle that was ahead of them. She swung her sword at his waist but he quickly moved out of the path. He swung his sword aiming for her neck, but she was quick and blocked the swing. Beowulf swung again and again nervously trying to kill the beast. Beowulf slowly became mad with himself for taking so long to slay her, so he began to try even harder. His heart was pounding and the sweat was dripping from the tips of his hair down to his face. He swung the sword with perfect precision and hit Grendel’s mother in her throat. Nothing had happened, she was not injured. This greatly confused Beowulf as he began to swing as hard as he could and stab her with every chance he had. Still he was not injuring her at all. Beowulf had discovered that his man made weapons were of no match for Grendel’s witchy mother. Beowulf looked over on the wall next to them and saw a magnificent sword hanging on the wall adorned with beautiful carvings, it was blessed with magic. No normal man could ever have lifted that sword, but Beowulf was no normal being. He waited for the right moment to go and retrieve the sword, and when he found the perfect opportunity and he ran straight towards the wall. He pulled the sword down with great force and began running towards Grendel’s mother. Beowulf took in a deep breath as he leaned back and heaved the sword forward. Beowulf had sliced straight through Grendel’s mother’s scaly neck, blood began to pour everywhere and he heard her bones cracking as the sword passed through her.

The Olive Branch :: essays research papers

The Olive Branch   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å" Like dragonflies their [dead bodies] have filled the river. Like a raft they have moved to the edge [of the boat]. Like a raft they have moved to a river bank † (flood-myth.com, 3/15/00).   Ã‚  Ã‚  Ã‚  Ã‚  Whether the above is fact, fiction, myth, or legend it appears that all civilizations have a strong fascination with The Deluge. Bible believers feel that it was an act of God, who intern wanted to cleanse the earth of immoral people and evildoers. Chosen survivors, for example Noah, as well as present day Christians believe that the Flood was a marking point for a new covenant between God and themselves. However, the myths that have accumulated from each culture provide great colorful characters and death defying heros against the angst of the gods.   Ã‚  Ã‚  Ã‚  Ã‚  Often times the bible is compared to the â€Å"Gilgamesh Epic†, which is the oldest fictional novel known to man. The Babylonian epic tells a similar story of the flood. The gods within the story are very angered by humankind’s behavior. So they decided to punish them a flood. Ea, a Babylonian God, disagrees with extremely harsh treatment. He then instructs Utnapishtim to flee with his family and all the animals on a boat. This basic myth emerges from the â€Å"Gilgamesh Epic† but neighboring civilization, such as Sumeria, retell the same with different protagonist gods.   Ã‚  Ã‚  Ã‚  Ã‚  Traveling east into China the flood legend seems to take on a new meaning. The myth is recorded around 1000 b.c. by the Chou Dynasty. â€Å"The main difference between the Chinese flood myth and that of Western cultures seems to be the emphasis on why there was a flood. In the Western Myths the floods are brought about because of the anger of the gods, or at a whim of the gods, while in the Chinese myth the emphasis is on a very practical matter, the channeling of unruly waters in such a way to make the cultivation of land possible.†( cybercomm.com ,15 March) In other words, the purpose of the flood was to create better farm land. There was no sense of divine intervention.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Continuing east, the story picks up in the Mayan ruins. The â€Å"Popol-Vuh† , the Mayans sacred book, relates the tale of the destruction from flood. They felt that the purpose of the flood was to remedy the faulty creation of man, not to punish to mankind. The Feathered Serpent, who is the Mayan creator, first created man from mud, but they were without sight or substance.

Sports Consumer Behavior

Taking a survey of all types of sports equipment around my house I see a variety of different things that my family and I tend to buy depending on the type of sport or activity anyone is into at the time. At first thinking of the this assignment and reading the instructions I did not think that I had any sports equipment in my household but once I started looking around I noticed that there are a lot of things that can be considered sports equipment like exercise equipment and clothing that I very frequently spend money on.Lately I had been getting into working out a lot because I want to lose weight for the summer which is right around the corner, and I have had these spurts a lot and have not gone through with the whole thing but each time I always buy something new that will help me to lose weight. I also took into account all the things that my boyfriend buys because most of the time we both buy stuff for his football. Currently he is playing semi-professional football locally fo r the city we live in and he is constantly buying new things from clothing to balls and pads for his games.The National Sporting Goods Association (NSGA) has a listing of all the different sports categories and the difference each made every year in sales. The sports category I chose to look at is the hunting and firearms category because it seems to show the most significant changes out if all of the other categories. The significant difference I see in the hunting and firearms category is in increase in sales of about $354 million dollars from 2008 to 2009.Looking at the history of hunting and firearms sales I can see that throughout the years it has continually been a significant increase each year. The only reason I can suggest that there is so much of an interest and increase in this category would be that more and more people are becoming interested in hunting and activities that include the use of firearms, and not to mention the hunters that have been hunting for years alway s upgrading to the newest and best equipment and firearms.A different category that is extremely high in value and the highest one of the forecast is exercise. I can identify with this category because I am one of the reasons that industry is so high, I know that there are a lot of people out there like myself that want to lose weight and will try any new thing that comes out for weight loss to see if it works. Looking at the amount that I spend on exercise equipment from the video’s and DVD’s to the weights and he bands and the sneakers and clothes I can see why the exercise industry is so big. People want the next best thing that is going to help them lose weight. A category that is the complete opposite from exercise is the Racquetball category where in the past few years it has had both increases and decreases in sales, but in 2009 was significantly lower than all of the other categories. I think that racquetball is so low in sales because not many people play this sport or for that matter are not too sure of what it is (like me).These are not one of the mostly popular sports that are played around the United States and for that reason I think is why this category is one of the lowest on this forecast. I think that the more popular a sport is and the more people know about it and have interest in it the more the public is willing to spend on the items for the sport or activity. One of the categories that definitely surprises me in terms of value is football, I know that this is a sport played all around the United States and is very popular but I didn’t realize how low the amount of sales for football equipment.The only reason I can think of that would make football so low in terms of value would be the fact that the manufacturers make football products so durable and sustainable that they wouldn’t need to be replaced as frequently as other sports and products. Knowing that most of these products are made to stand the toughness of this contact sport is a reason I guess I am not that surprised that the sales are low, these companies are making the best product to with stand everything and takes a lot to break them therefore customers do not have to replace them.Self-Survey of sports equipment purchased on a yearly basis: Weights -$60 Resistance bands- $30 P 90 X DVD – $125 Other workout videos and DVD’s- $100-$150 Workout sneakers – $200-$300 Workout clothes – $300 Miscellaneous workout equipment- $100 Football cleats- $200 Pads- $100-$200 Jerseys- $150 Footballs – $70 Football tights – $45 Football practice clothing -$200

International Business Study Guide

IBM 414 Study Guide Ch:12 Global Marketing Management: Planning and Organization Global Marketing – †¢The trend back toward localization –Caused by the new efficiencies of customization –Made possible by the Internet –Increasingly flexible manufacturing processes From the marketing perspective customization is always best †¢Global markets continue to homogenize and diversify simultaneously –Best companies will avoid trap of focusing on country as the primary segmentation variable International Marketing- is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. †¢An entry strategy into international market should reflect on analysis –Market characteristics †¢Potential sales †¢Strategic importance Strengths of local resources †¢Cultural differences †¢Country restrictions – Company capabilities and characteristics †¢Degree of near-market knowledge †¢Marketing involvement †¢Management commitment Exporting Indirect Exporting-requires no equity investment and thus has a low risk, low rate of return, and little control. Licensing –A means of establishing a foothold in foreign markets without large capital outlays –A favorite strategy for small and medium-sized companies –Legitimate means of capitalizing on intellectual property in a foreign marketJoint Venures-When two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena Direct Investment †¢Factors that influence the structure and performance of direct investments –Timing –The growing complexity and contingencies of contracts –Transaction cost structures –Technology transfer –Degree of product differentiation –The previous experiences and cultur al diversity of acquired firms –Advertising and reputation barriers Example:When a company sells to a customer in another country, the company is into Direct exporting.Strategic International Allicance Consortia –Similar to joint ventures and could be classified as such except for two unique characteristics †¢Typically involve a large number of participants †¢Frequently operate in a country or market in which none of the participants is currently active –Consortia are developed to pool financial and managerial resources and to lessen risks Joint Ventures –JVs are established, separate, legal entities –The acknowledged intent by the partners to share in the management of the JV There are partnerships between legally incorporated entities such as companies, chartered organizations, or governments, and not between individuals –Equity positions are held by each of the partners Franchise –Franchiser provides a standard package of products, systems, and management services –Franchise provides market knowledge, capital, and personal involvement in management –Expected to be the fastest-growing market-entry strategy †¢Two types of franchise agreements –Master franchise †¢Gives the franchisee the rights to a specific area with the authority to sell or establish subfranchises –LicensingContract Manufacturing-is a manufacturer that contracts with a firm for components or products. It is a form of outsourcing. Contracting Management- is the management of contracts made with customers, vendors, partners, or employees. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution. CH:8 Developing a global vision though marketing research Challeneges and problems The major difficulty is conve rting a series of often ambiguous business problems into tightly drawn and achievable research objectives †¢The first, most crucial step in research is more critical in foreign markets because an unfamiliar environment tends to could problems definition †¢Other difficulties in foreign research stem from failures to establish problem limits broad enough to include all relevant variables Environmental Scanning- Careful monitoring of an organization's internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans.Marketing Screening- The process of discovering relevant information about a tradable asset in order to determine a fair price for the asset. Primarily used to avoid creating an adverse transaction. Steps to marketing Screening- Market- A regular gathering of people for the purchase and sale of provisions, livestock, and other commodities. Requirements of effective Market Segmentation Describe the psychographic segments profiled in the Worldwide Global Scan study How can international market demand be estimated? page 236When desired stats aren't available a close approximation can be made using local production figures plus imports, with adjustments for exports and current inventory levels CH:13 Products and services for consumers Why are product strategy decisions the most crucial ones in the marketing mix? What two errors do multinational product managers tend to commit? Define and explain: Product, Quality Features and benefits Reliability, Durability Product Homologation. What are the standardization/adaptation strategies that a marketer can implement and when would you recommend them? What is meant by the â€Å"diffusion of motivations†?What are the degrees of newness that a product can exhibit and what are the (perceived) product characteristics of an innovation that affect its rate of acceptance? What is product counterfeiting and how can it be fought? CH:1 4 Products and Services for Businesses ISO 9000 †¢Positively affects the performance and stock prices of firms †¢Certification of the existence of a quality control system a company has in place to ensure it can meet published quality standards –Describes three quality system models –Defines quality concepts –Gives guidelines for using international standards in quality systems Generally voluntary †¢EU Product Liability Directive †¢Now a competitive marketing tool in Europe and around the world †¢The ACSI approach Trade Shows †¢Secondary methods for marketing: –Advertising in print media –Catalogs –Web sites –Direct mail †¢Trade shows have become the primary and most important vehicle for doing business in many foreign countries †¢Total annual media budget spent on trade events: –Europeans – 22 percent –Americans – 5 percent †¢Benefits –Provide the facilit ies for a manufacturer to exhibit and demonstrate products to potential users –Allow manufacturers to view competitors products Are an opportunity to create sales and establish relationships with agents, distributors, franchisees, and suppliers †¢Online trade shows –Become useful in difficult economic and/or political circumstances –Are obviously a less than adequate substitute for live trade shows CH:18 Pricing for International Markets Price Escalation- A disparity in pricing where goods have higher costs in a foreign market than in the domestic market due to transportation and exporting costs. Price escalation can also refer to the sum of cost factors in the distribution channels which add up to a higher final cost for a product in a foreign market.The difference between the domestic price and the target price in foreign markets due to the application of duties, dealer margins and/or other transaction costs. How can the effect of price escalation be less ened? †¢Lowering cost of goods –Manufacturing in a third country –Eliminating costly functional features –Lowering overall product quality †¢Lowering tariffs –Reclassifying products into a different, and lower customs classification –Modify product to qualify for a lower tariff rate within classification –Requiring assembly or further processing –Repackaging †¢Lowering distribution costs Shorter channels –Reducing or eliminating middlemen †¢Using foreign trade zones to lessen price escalation –Establish free trade zones (FTZs) or free ports †¢Tax-free enclave not considered part of country †¢Postpones payment of duties and tariffs †¢Dumping – To place (goods or stock, for example) on the market in large quantities and at a low price. –Use of marginal (variable) cost pricing –Selling goods in foreign country below the price of the same goods in the home market Gray M arket- A market where a product is bought and sold outside of the manufacturer's authorized trading channels.The unofficial trading of a company's shares , usually before they are issued in an initial public offering (IPO). †¢Occur whenever price differences are greater than cost of transportation between two markets †¢Major problem for pharmaceutical companies †¢Exclusive distribution Transfer Pricing †¢Prices of goods transferred from a company’s operations or sales units in one country to its units elsewhere –May be adjusted to enhance the ultimate profit of company †¢Benefits –Lowering duty costs –Reducing income taxes in high-tax countries –Facilitating dividend repatriation when dividend repatriation is curtailed by government policy †¢Objectives Maximizing profits for corporation –Facilitating parent-company control –Providing all levels of management control over profitability †¢Arrangements for pricing goods for intracompany transfer –Sales at the local manufacturing cost plus a standard markup –Sales at the cost of the most efficient producer in the company plus a standard markup –Sales at negotiated prices –Arm’s-length sales using the same prices as quoted to independent customers Countertrade †¢Types of countertrade –Barter –Compensation deals –Counterpurchase or offset trade –Product buyback agreement †¢Problems of countertrading Determining the value of and potential demand for the goods offered –Barter houses – †¢The Internet and countertrading –Electronic trade dollars –Universal Currency/IRTA †¢Proactive countertrade strategy –Included as part of an overall market strategy –Effective for exchange-poor countries Administered Pricing- The price of a good or service as dictated by a governmental or other governing agency. Administered price s are not determined by regular market forces of supply and demand. Ch:16 Intergrated Marketing Communications and International Advertising 6) What are the four methods of promotion and how can they be used in nternational marketing? Integrated marketing communications (IMC) are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations Sales promotions-marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation Public relations (PR)-creating good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.Public relations firms’ billings in the international arena have been growing at double digit rates for some years. Handling such international PR problems as global workplace standards and product safety recalls has become big business for companies serving large companies. International advertising-global mass media advertising is a powerful tool for cultural change, and as such, it receives continuing scrutiny by a wide variety of institutions. What are the pros and cons of standardization, adaptation and â€Å"glocalization† in international advertising?Standardization Pros Standardized marketing for global companies typically offers significant cost benefits. If the same message works universally, you don't have to spend money to develop customized marketing messages. While you would have to adapt the language to the local markets, the conceptual premise of your messages can remain constant. Also, if your brand theme is powerful and has global appeal, a standardized approach helps people around the world share in the value proposition you offer Cons Global marketing standardization is not sensible in all cases.If people use your products differently or if your brand message doesn't work everywhere, you need to be flexible. McDonald's, for instance, has been successful selling its western and American cultural appeal in some countries such as Russia, Japan and France. However, the fast food chain has emphasized its relationship with local suppliers and management in some countries in the Middle East and elsewhere, where attitudes toward western and American culture are less welcoming. Globalization Pros The main benefit of globalization is that it lets you reach a lot more customers.As long as there is demand in an overseas market for a product or service your business offers, there is a customer base. A product that sells successfully at home will often do well in international markets, says Wesley Johnston, a marketing professor at Georgia State University. Electronics and other tech products are examples of consumer goods that sell well on the global market. Cons Before taking your business worldwide, make sure there is a market for it. Consumers in other countries often have different preferences a nd needs and might not have much interest in buying your product.For example, if you sell Canadian flags, you might not find much demand in countries outside Canada. Another risk of going global is that it can be costly. This is especially true if you decide to set up operations in other countries. Finally, different countries have different regulatory standards. Products that can be made and sold freely in some markets might run up against stiff regulatory hurdles in other countries. Adaptation Explain the statement, â€Å"The search for a global advertising campaign can be the spearhead of the search for a coherent global marketing strategy. What types of errors are committed when advertisers attempt to go global? †¢Consumer criticism †¢Deceptive advertising †¢Decency and blatant use of sex †¢Self-regulation †¢Government regulations What challenges confront international advertisers when they attempt to develop creative and media strategies? †¢Langua ge is one of the major barriers to effective communication through advertising †¢Translation challenges †¢Low literacy in many countries †¢Multiple languages within a country †¢In-country testing with the target consumer group avoids problems caused by linguistic differences ) Can personal selling and sales promotion be standardized in international markets? What role do publicity and public relations play in international marketing? what are the three sources of personnel for international assignments and how can U. S. personnel be trained for such assignments? Expatriates- –Numbers are declining –Important for highly technical or involved products –High cost –Cultural and legal barriers –Limited number of high-caliber personnel willing to live abroad Virtual Expatriates- –Manage operations in other countries but don’t live there Local Nationals Transcend both cultural and legal barriers –Familiar with dist ribution systems and referral networks –Headquarters personnel may ignore their advice –Lack of availability –Sales positions viewed negatively What are the differences in cultural values that can affect management practices in foreign cultures? How has the profile of global managers changed in recent years? †¢Objectivity –â€Å"Separating people from the problem† †¢Competitiveness and equality –Japanese appear to be the best negotiators with the highest profits –Japanese appear to be more equitable with buyers Time –The passage of time is viewed differently across cultures Describe the negotiation process. Stages 1. Non Task Sounding – Report 2. Task related exchange of info – Sales Pitch †¢Let the foreign counterparts bring up business †¢Expect a large number of questions but little feedback †¢Allow periods of silence †¢Use multiple communication channels †¢Understand the lack of, or the bluntness of negative feedback †¢Meet aggressive first offers with questions, not anger 3. Persuasion – Handling of objectives Task-related information exchange versus persuasion †¢Avoid threats, warnings, and other aggressive negotiation tactics †¢Avoid emotional outbursts †¢Ask more questions †¢Use third parties and information channels of communication 4. Consensus & agreement – The close †¢Write down concession-making strategies †¢Understand differences in decision-making styles †¢In many cultures, no concessions are made until the end of the negotiations CH 15 International Marketing Channels #8 Describe the difference between traditional, import-oriented distribution systems and modern ones.Page 421 In an imported-oriented or traditional distributution an importer controls a fixed supply of goods, and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a smal l number of affluent customers. Describe the current Japanese System; how can an international marketer secure a foothold in the Japanese System? Small retailers are considered to be the foundation of the Japanese distribution system. Distribution in Japan has long been considered the most effective nontariff barrier to the Japanese market.What are the pros and cons of using foreign vs. home country middlemen? Foreign Middlemen-Pros-shorter channels and deal with middlemen in constant contact with the market (page 434) Home Country Middlemen-(domestic middlemen) companies relegate foreign market distribution to others. Offer many advantages for companies with small international sales volume, those inexperienced with foreign markets, those not wanting to become immediately involved with the complexities of international marketing, and those wanting to sell abroad with minimal financial and management commitment.Con- limited control over the entire process. Page 431 What are the stra tegic goal–the 6C’s of channel strategy? page 436 COST CAPITAL REQUIREMENTS CONTROL COVERAGE CHARACTER CONTINUITY How should you go about locating, selecting and motivating middlemen? page 438 Locating-productivity or volume, financial strength, managerial stability, and capability, and the nature and reputation of the business. Selecting-low volume or low potential volume hampers most prospects, many are underfinanced and some simply cannot be trusted.Motivating- motivational techniques that can be employed to maintain middlemen interest and support for the product may be grouped into five categories: financial rewards, psychological rewards, communications, company support, and corporate rapport. What is the significance of the internet for international distribution and what issues must a prospective e-vendor consider? page 441 Internet is an important distribution method for multinational companies and a source of products for businesses and consumers. Put the cons umer in control of marketing and distribution globally #9What is the purpose of export restrictions? are limitations on the quantity of goods exported to a specific country or countries by a government. Describe the process necessary to determine whether or not an export license is required? An export license is not required Define and explain the following: boycott, free-trade zone (FTZ), maquiladoras, bill of lading, and foreign-freight forwarder. Boycott-is an act of voluntarily abstaining from using, buying, or dealing with a person, organization, or country as an expression of protest, usually for social or political reasons.Sometimes, it can be a form of consumer activism. Free-trade zone-customs privileged (In a FTZ, payment of import duties is postponed until the product leaves the FTZ area and enters the country. Page 536 Maquiladora-is the Mexican name for manufacturing operations in a free trade zone (FTZ), where factories import material and equipment on a duty-free and tariff-free basis for assembly, processing, or manufacturing and then export the assembled, processed and/or manufactured products, sometimes back to the raw materials' country of origin.Example given in class (Tijuana) Bill of lading-is a document used in the transport of goods by sea. It serves several purposes in international trade. Foreign-freight forwarder-is a person or company that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a market, customer or final point of distribution. Forwarders contract with a carrier to move the goods. A forwarder does not move the goods but acts as an expert in supply chain management What is physical distribution (logistics)?Involves more than the physical movement of goods. It includes the location of plants and warehousing, transportation mode, inventory qualities and packing. What is the physical distribution concept? Takes into account the interdependence of the costs of each activity; a decision involving one activity affects the cost and efficiency of one or all others. Page 449 What are the pros and cons of the different modes of transport available to international marketers?

The Early Release of Google Shares

Google  Inc. ‘s  GOOG  -0. 72%  quarterly earnings report hit Wall Street more than three hours early on Thursday due to a glitch. The bigger glitch was what the Internet giant's results actually showed. Enlarge Image Shares of Google plunged after the company's third-quarter results missed expectations of strong growth, and inadvertently were released well before the market's close. Does Google's notable revenue and earnings miss spell trouble for the tech sector? Is this a buying opportunity in Google shares? Ken Sena, Evercore managing director, joins The News Hub to discuss.Photo: REUTERS. Among the litany of issues, the Internet search giant's profits slid 20% from a year earlier to $2. 18 billion, or $6. 53 a share. Revenue rose 45% to $14. 1 billion, thanks to the incorporation of Google's new Motorola hardware unit. But revenue excluding Motorola slowed for the fourth consecutive quarter, dipping to a growth rate of 19% from rates of more than 20% for the past f ew quarters. At the same time, Motorola also revealed a bigger-than-expected operating loss. The weak results, coupled with their unexpectedly early release from financial printer  R.R. Donnelley  RRD  -2. 56%  ; Sons Co. , wiped $22 billion off Google's market capitalization halfway through the day. Google's shares halted trading for a time before resuming. Google shares tumbled after the company's Q3 earning slipped out prematurely. WSJ's John Letzing has details on Digits. Photo: Getty Images. As of the 4 p. m. market close, the shares had recovered slightly to end at $695, down $60. 49, or about 8% for the day. Still, the stock drop was a reversal for Google, which had experienced a run-up in its shares in recent months.The company's market capitalization had recently pulled even with  Microsoft  Corp. MSFT  +0. 44%  for the first time, fueled by perceived good news about its online-ad business and missteps from rivals such as  Facebook  Inc. FB  +0. 33% At the crux of Google's profit slide was the growth rate of its biggest and most profitable revenue engine: ads on its Web-search engine and video site YouTube. The growth rate of those ad sales has steadily dropped since mid-2011. In the latest quarter, sales of the ads rose 15%, but that was down from 39% growth a year ago. The growth rate for uch ads fell not because advertisers were buying fewer of the ads—in fact, Google sold 33% more ads in the third quarter. But the average price paid by Web-search advertisers to Google per click dropped by 15% in the third quarter, Google said. The Early Earnings Release * Heard:  Buying Opportunity * Early Release a ‘Human Error' * ‘Pending Larry's Quote' * @PendingLarry: From Silent to Meme * Five Takeaways * Google Unveils $249 Chrome Laptop * Retail Investors Can't Keep Up Driving the declining prices for the ads was the shift by advertisers toward mobile ads, analysts said.That change is hurting Google in the short te rm because mobile ads cost less than online ads viewed on desktop computers. Some industry experts, however, predict the price differential will be minimal by the end of next year. Other Web companies are also grappling with the shift to mobile ads. Facebook, which reports earnings next week, has been racing to offer more mobile ad formats after earlier focusing more on online ads viewed on PCs. Google also faces toughening competition in its core search market, which also has a knock-on effect on its search ads.People may be doing some of the most valuable type of Web searches—those that relate to shopping—on sites like  Amazon. com  Inc. AMZN  +0. 82%  rather than on Google, said Sameet Sinha, a stock analyst at B. Riley ; Co. Advertisers generally are happy with Google. But Microsoft Corp. ‘s Bing search engine, which also powers  Yahoo  YHOO  +1. 51%  Search, has been capturing market share over the past year, according to Aaron Goldman, chief marketing officer of Kenshoo Ltd. , which helps companies like  Expedia  Inc. EXPE  +1. 35%  and  Sears Holding  Corp. SHLD  +1. 4%  advertise online. â€Å"We're seeing the Yahoo/Bing network taking share because clients get a 30% better return on their investment than on Google,† he said. Enlarge Image On an earnings call Thursday, Google Chief Executive Larry Page quickly moved to calm fears about mobile after saying he was â€Å"sorry for the scramble† involving the premature earnings release. Mr. Page, speaking in a halting and hoarse voice, said there is â€Å"tremendous innovation in advertising, which I believe will help us monetize mobile queries more effectively than desktop today. He also noted there are more than 500 million devices powered by Google's mobile Android software and that come preloaded with Google's search engine and its other services. Google stands to take a bigger revenue cut from ads that appear on Android devices than it does from  Apple  Inc. ‘s  AAPL  +1. 36%  iPhone and iPad. Mr. Page said Google was on pace to generate $8 billion a year from mobile devices, including advertising and sales of music, movies and apps on Android devices. A year ago, Google said it was on pace to generate $2. billion related to mobile devices, but that included only mobile ads, not content sales. Google's $12. 5 billion acquisition of Motorola also dragged on results. In its first full quarter as part of Google, the handset maker generated $2. 58 billion in revenue, lower than the $2. 75 billion that Mr. Sinha expected. Motorola also had a loss of $527 million. Google has said that it plans to cut costs at the division, including by laying off 20% of Motorola staff, or 4,000 jobs. On the call Thursday, Google said Motorola's results would be â€Å"quite variable† in the coming quarters.Despite all the issues, some analysts who had been bullish on Google remained upbeat. â€Å"While slight ove rall, Google numbers are not as bad as they initially appeared,† wrote Doug Anmuth, a stock analyst at  J. P. Morgan Chase  JPM  -0. 35%  & Co. , during Google's stock halt, adding that any investors who bought into the stock would be â€Å"taking advantage of the sharp selloff. † Google said it had $45. 7 billion in cash at the end of September, up from $43. 1 billion at the end of the second quarter. Its head count was 53,546, down from 54,604 three months earlier, including 17,428 employees at Motorola.

Serial Killers

Many misunderstand the true meaning of the term serial killer and confuse it with those of mass murderers and spree killers. However, a serial killer has much different tactics than those of mass murderers and spree killers. In order to be declared a serial killer, one must commit three or more murders over a period of more than thirty days with time in between each murder known as a â€Å"cooling off† phase. Each murder for a serial killer is committed for some sort of psychological fulfillment. Most serial killers have similar characteristics either within each murder, victim or sometimes both. These may include: occupation, sex, age, appearance, and race for the victim and molestation, rape, strangulation, shooting, decapitation, and many more gruesome acts most cannot even begin to imagine. There are many various classifications of serial killers depending on how and what they get from each murder they commit. Organized nonsocial offenders often methodically plan out each and every offense meticulously prior to actually carrying out their crime. Organized nonsocial serial killers may look and act like ones neighbor seemingly normal with a steady job and family. However, they follow their crimes through the media intently. Unlike organized nonsocial offenders, disorganized asocial offenders often act on impulse using blitz type attacks killing their victims in whichever ways they desire to at the time. They rarely cover their tracks but somehow seem to get away unnoticed. They are often socially awkward with few friends and previous mental disabilities. Jack the Ripper was the first known and reported serial killer. He first struck in 1888 in Whitechappel, London. The theory that ties into the story of the gruesome serial killer in London would be the trait theory. The sub theory of the trait theory is psychological due to lack of evidence to help support his past experiences in his life and because it was not premeditated. It was simply a rage of violence against middle class women prostitutes. The way this killer showed no remorse to the brutal mutilation of these women proved in fact to be a psychological problem. Not only did Jack the Ripper kill multiple women but he mutilated their bodies almost to the point of an unrecognizable state. He was a nonsocial offender who simply attacked his victims as he found them rather than premeditating each attack. He wanted to be known in London at the time and involved the press by writing letters in order to give himself a name. Jack the Ripper only killed within the city of Whitechappel and made most of his attacks under the cover of darkness. Mary Nichols was a 43 year old woman and prostitute who became Jack’s first murder. She was discovered at 3:40 A. M. with no clues as to who killed her and her body completely mutilated. Her lover at the time was only able to identify her remains by her eye color and hair color. By September 30, 1888 he had killed two more females; Elizabeth Stride also known as â€Å"Long Liz† who was fully recognizable and Catherine Eddowes a 46 year old female prostitute who, like his first victim, was found mutilated. Mary Jane Kelly was Jack the Ripper’s final victim before he stopped killing and vanished in February of 1891. To this day the identity of Jack the Ripper has never been discovered. During this time period it would have been difficult to stop a psychopath on a rampage to mutilate any prostitute they ran across due to the lack of privacy, security on one’s home, and lack of technology to gain significant evidence against the murderer. The evolution of society has created its own solution to stopping killers before they become serial killers, in most cases. (America’s) The Zodiac Killer attacked in Northern California where he claimed his first victim on October 30, 1966. (Newton) The Zodiac Killer used a gun and most often searched out couples to kill. He did not necessarily have a motive he was said to kill, just to kill. He claimed that his victims became his slaves for afterlife. This is another example of trait theory also with the sub theory of a psychological problem. Again, in this situation we do not know the identity or youth life of the Zodiac Killer therefore we are unable to determine if this possibly could be a biological sub theory. The Zodiac Killer shows that he has a psychological problem by not premeditating his attacks and choosing his victims at random. It is also apparent that the Zodiac Killer had a psychological problem by his desire to involve the media and lead police directly to his victims through phone calls and letters without a trace of evidence and or remorse. Some say that the Zodiac Killer is the perfect serial killer because his letters were written in a cryptic cipher. The first letter began, â€Å"I like killing people because it is just so much fun. † (Newton, 254) By the end of the Zodiac’s killing rampage he has an estimated 40 victims with 39 of them being female. At this time the case remains open and the identity of the Zodiac Killer unknown. Our society could improve or lessen the chances drastically of another Zodiac-like killer from striking again by keeping better ballistic records of evidence along with using more advanced diagnostic tools on the letters and phone calls to the media. Jack the Ripper and the Zodiac Killer both killed at random without previously planning any one specific murder. Both had psychological problems but managed to go on killing with their identities undiscovered. Neither one showed any signs of remorse throughout their killings or contacts with the media proving that killing to them, was just a game. There are many reasons serial killers chose to kill, and with these two psychopaths it was the thrill of the kill. Albert Fish was a serial killer who killed his first victim, Billy Gaffney, in February of 1927. It was with his first victim that Fish became known as not only a serial killer but also as a pedophile and cannibal. Albert ate Gaffney’s ears, nose, and face in a stew and roasted his butt and genitals in the oven before consuming those too. America’s) Fish is an example of trait theory with sub theories of biological and psychological problems. Albert Fish was born into an unstable household and not long after his mother put him up for adoption. When no one adopted him, he was placed in an orphanage where he witnessed and endured many beatings. It was then that he realized he enjoyed watching others endure pain and would eventually grow to enjoy these beatings himself. He went to the extreme as to insert needles under his nails and into his genitals to feel the rush of pain. Rumor has it that on Fish’s execution day, January 16, 1936, he shorted out the electric chair because of the amount of metal inserted into his abdomen and groin. Fish stated, â€Å"If only pain were not so painful! † (Newton) Authorities compiled that Fish went on to molest and castrate at least 100 victims before Fish declared himself that he had children in every state leaning authorities to the possible victim count being closer to 400. It was realized that Fish also carried the sub theory of a psychological problem when he abducted Grace Budd, taking her to a cottage and dismembering her body before slowly cooking and eating her remains. Fish had premeditated this murder and wanted the Budd family to know that six years later he was still thinking of their daughter. In 1934, he wrote a letter to the Budd family stating that Grace had, â€Å"died a virgin† and it had taken him nine days to eat her remains. (Newton, 63) Due to the knowledge of Fish’s childhood and understanding of the premeditated murders he committed, we are able to determine that Fish has both sub theories of psychological and biological problems. Our society can prevent another psychopath serial killer like Fish from victimizing children across the nation by using better analysis of criminals childhood’s and keeping better records of where criminals known to molest children are located. Jeffery Dahmer, also known as the Milwaukee Monster, was also a serial killer who had cannibalistic tendencies. He grew up in a middle class family in Wisconsin and was molested by neighbor boy. This became a pivotal turning point in Dahmer’s life leading him to begin experimenting with animals’ carcasses and bones. Dahmer’s first kill came the summer after his graduation as he picked up a hitch hiker and continued to slaughter him, beat his skull with a barbell, strangle him to death, and dismember and bury his body. Dahmer was shocked with himself after this happened and tried college for a short time before entering the military on a 6 year enlistment. He was discharged after 2 years due to heavy drinking and returned home to live with his grandmother in West Allis, Wisconsin. (Newton) Dahmer carries the trait theory with both sub theories of biological and psychological problems. Proof shows Dahmer was part of an unfit household as a child due to the facts that his molestations and obsessions with mutilating animal carcasses went unknown by his family or ones caring for him. His parents separated and neither of them felt the need to take Dahmer with them so Dahmer fell under the supervision of his grandmother. Jeffery’s grandmother soon kicked him out of the house due to the stench of his â€Å"experiments†. (Newton) His psychological problems become apparent with the victims he chose and how he became aroused by the smell of decaying flesh and the sight of lifeless prey. America’s) He chose his victims by meeting men at gay bars and bringing them home merely to kill, dismember, cook and eat them. Our society could prevent another Dahmer-like serial killer from presenting themselves by making records of child molestations more public and getting children who have been molested proper counseling and treatment post attack. Both Albert Fish and Jeffery Dahmer had instances in their childhoods that can be deemed as pivotal turning points creating the psychopath serial killers they became. Unlike Dahmer, Fish preyed on children while Dahmer preyed on men his age. The murders by Albert Fish and Jeffery Dahmer were committed out of a desire for power and lifelong attachment to their victims. By eating their victims’ remains they felt as if they would forever be attached to them. This proves both Dahmer and Fish had sub theories of psychological and biological problems that led each of their killings. Gary Ridgway began his killing spree in January of 1982 with 16 year old victim Leann Wilcox. (Newton) His second victim was a 36 year old female named Amina Agisheff. His first two victims were not recognized as â€Å"Green River Killer† victims until two years after their deaths due to lack of patterns tying these murders and the Green River Killer’s later murders together. Ridgway continued to kill with victims multiplying by the week. All of Ridgway’s victims had one thing in common; they were all thought to be prostitutes. The Green River Killer always did one thing the same in each of his murders; before he killed each victim he had sex with them. In some of the victims he went as far as placing a triangle shaped stone inside the vagina of the victim, the significance of this is unknown. Newton) Gary Ridgway carries the trait theory with a psychological sub theory. There is no evidence as to his past family life to prove that he could also carry a biological sub theory but the way in which he killed each of his 48 victims proves that his desire to kill was based upon sexual desires. (Schechter) Our society could protect a gainst another serial rapist-killer like Ridgway by technological advances and obtaining DNA samples from each victim. Ted Bundy was born in November 1946 at a house for unwed mothers in Vermont. He never knew his father and was forced to live with his strict Methodist grandparents pretending that his mother, Louise Cowell, was in fact his sister. He described his grandfather Sam as a loving man who in reality was a â€Å"bitter racist and wife beater, who also enjoyed kicking dogs and swinging cats through the air by their tails† (Newton, 24). These intimate details of Bundy’s childhood prove to society that he carries a trait theory with a sub theory of a biological problem. He also carried a psychological sub theory proved by each of his victims having shoulder length brown hair parted down the middle. Ted was a good looking man with a â€Å"chameleon-like ability to blend† which gave each of his victims a sense of security when they were with him. (Newton, 24) With the beginning of Bundy’s murders was Linda Healy, a blood stained night gown was found hanging in her basement but was gone without a trace. His killings continued one by one with each victim looking eerily similar to an ex girlfriend of his who had shoulder length brown hair, parted down the middle who had broken up with him for having no ambitions in life and being immature. With each victim he first raped them then proceeded to murder them with savage blows to the head. He was sought by police multiple times but deemed â€Å"squeaky clean† by authorities since they were looking for a savage killer not a clean cut law student. (Newton, 25) It took months and multiple escapes by Bundy for police to finally charge him with the murders of two Florida sorority girls and a female in Colorado. It was after he was charged with these murders and punished to death by the electric chair that he confessed to up to 40 murders. Some say that he took more murders to his grave having the ability to have killed closer to 100 victims. Our society can prevent another rapist-serial killer like Bundy from taking the lives of innocent females by keeping better DNA records and evidence from each known victim in order to compare it to future victims. Although this may not prevent all murders from occurring it may help keep the number of victims to a minimum. Ted Bundy and Gary Ridgway are similar in the fact that both serial killers murdered for sexual desires. They both grew up in unfit homes proving their sub theories of biological problems but different from Ridgway, Bundy also carried the sub theory of psychological due to his choice of victims being mirror images of his ex girlfriend. Both Bundy and Ridgway killed females and had sex with them before they murdered them. Ridgway chose prostitutes as his victims and used similar dumping grounds around the Green River for each victim despite police surveillance of the areas. Bundy also used similar dumping grounds in each of the states he committed murders mostly dumping them in wooded areas covering them with brush. The way in which each serial killer was raised proves that this had a large affect on the people and serial killers they became. Charles Manson was born in 1934 to 16 year old prostitute Kathleen Maddox and took the name Manson from a man she later married. By the time Manson was five years old he had been sent to live with his strictly religious aunt and husband. Her husband however, treated Manson as if he were a â€Å"sissy† dressing him up in girl clothes on the first day of school to show him to act more like a man. (Newton, 149) After paroled Kathleen gained custody of Charles but was still deemed unfit after leaving Manson with neighbors for â€Å"an hour† and disappearing for days on end. Manson was then sent to Gibault School for Boys in Terre Haute, Indiana for ten months before fleeing. He wound up living on the streets having numerous bouts with the law being in and out of juvenile centers being abused by both guards and older boys at each center. After being jailed multiple times for petty crimes Manson finally stepped it up and called himself a follower of Scientology. In San Francisco Manson gained a group of male and female followers who were impressed by his charisma. He led them to believe he was a Christ incarnate, or as he liked to call it â€Å"God of Fuck† (Newton, 150). These followers grew into what Manson called his â€Å"family† and traveled up and down California gaining more followers along the way topping off at 50 followers at their peak. Newton) Manson grew largely obsessed with death and certain songs pertaining to death like the popular Beatle’s song at the time, â€Å"Helter Skelter†. He defined this song to be speaking about a race war to come in America and used these terms at his â€Å"families† future crime scenes. While Manson may not have committed any of the murders himself, it is known he was at some of the crime scenes and behind all of the murders through his c ult-like leadership. Even after Manson was jailed for these numerous crimes the violent murders did not stop. He had impacted too many â€Å"family† members already and so they carried on what Manson had previously began brutally killing more and more victims. These actions prove to society that Manson had the trait theory with both sub theories of psychological and biological problems. The biological problem is proved by his treatment as a child being born into an unfit home to a prostitute mother who brought home lovers of both sexes, being treated unfairly by his uncle, and his abuse within different juvenile detention centers whether it was sexual abuse or simply physical abuse. The psychological problem within Manson is proved by his desire to manipulate young, out of touch males and females into thinking he is a God-like figure and do everything he says. Even if what he said meant killing innocent victims. To this day Manson has showed no remorse for his actions and very few of his â€Å"family† members still in jail for these crimes have either. â€Å"Learning theorists view a troubled home life and deviant friends as a precursor of criminality; structural theorists maintain that acquiring deviant cultural values leads to criminality† (Siegel, 258). Manson portrayed both troubled home life and deviant cultural values, deeming him to inevitably become a criminal. Many other serial killers in history dealt with both of these social and personal problems making it more difficult for society to have in any way prevented these occurrences from happening. Sure authorities may have been able to lessen the magnitude of these horrific crimes, but inevitably it is within one’s own desire to become a criminal or become a model citizen of society. Serial Killers Many misunderstand the true meaning of the term serial killer and confuse it with those of mass murderers and spree killers. However, a serial killer has much different tactics than those of mass murderers and spree killers. In order to be declared a serial killer, one must commit three or more murders over a period of more than thirty days with time in between each murder known as a â€Å"cooling off† phase. Each murder for a serial killer is committed for some sort of psychological fulfillment. Most serial killers have similar characteristics either within each murder, victim or sometimes both. These may include: occupation, sex, age, appearance, and race for the victim and molestation, rape, strangulation, shooting, decapitation, and many more gruesome acts most cannot even begin to imagine. There are many various classifications of serial killers depending on how and what they get from each murder they commit. Organized nonsocial offenders often methodically plan out each and every offense meticulously prior to actually carrying out their crime. Organized nonsocial serial killers may look and act like ones neighbor seemingly normal with a steady job and family. However, they follow their crimes through the media intently. Unlike organized nonsocial offenders, disorganized asocial offenders often act on impulse using blitz type attacks killing their victims in whichever ways they desire to at the time. They rarely cover their tracks but somehow seem to get away unnoticed. They are often socially awkward with few friends and previous mental disabilities. Jack the Ripper was the first known and reported serial killer. He first struck in 1888 in Whitechappel, London. The theory that ties into the story of the gruesome serial killer in London would be the trait theory. The sub theory of the trait theory is psychological due to lack of evidence to help support his past experiences in his life and because it was not premeditated. It was simply a rage of violence against middle class women prostitutes. The way this killer showed no remorse to the brutal mutilation of these women proved in fact to be a psychological problem. Not only did Jack the Ripper kill multiple women but he mutilated their bodies almost to the point of an unrecognizable state. He was a nonsocial offender who simply attacked his victims as he found them rather than premeditating each attack. He wanted to be known in London at the time and involved the press by writing letters in order to give himself a name. Jack the Ripper only killed within the city of Whitechappel and made most of his attacks under the cover of darkness. Mary Nichols was a 43 year old woman and prostitute who became Jack’s first murder. She was discovered at 3:40 A. M. with no clues as to who killed her and her body completely mutilated. Her lover at the time was only able to identify her remains by her eye color and hair color. By September 30, 1888 he had killed two more females; Elizabeth Stride also known as â€Å"Long Liz† who was fully recognizable and Catherine Eddowes a 46 year old female prostitute who, like his first victim, was found mutilated. Mary Jane Kelly was Jack the Ripper’s final victim before he stopped killing and vanished in February of 1891. To this day the identity of Jack the Ripper has never been discovered. During this time period it would have been difficult to stop a psychopath on a rampage to mutilate any prostitute they ran across due to the lack of privacy, security on one’s home, and lack of technology to gain significant evidence against the murderer. The evolution of society has created its own solution to stopping killers before they become serial killers, in most cases. (America’s) The Zodiac Killer attacked in Northern California where he claimed his first victim on October 30, 1966. (Newton) The Zodiac Killer used a gun and most often searched out couples to kill. He did not necessarily have a motive he was said to kill, just to kill. He claimed that his victims became his slaves for afterlife. This is another example of trait theory also with the sub theory of a psychological problem. Again, in this situation we do not know the identity or youth life of the Zodiac Killer therefore we are unable to determine if this possibly could be a biological sub theory. The Zodiac Killer shows that he has a psychological problem by not premeditating his attacks and choosing his victims at random. It is also apparent that the Zodiac Killer had a psychological problem by his desire to involve the media and lead police directly to his victims through phone calls and letters without a trace of evidence and or remorse. Some say that the Zodiac Killer is the perfect serial killer because his letters were written in a cryptic cipher. The first letter began, â€Å"I like killing people because it is just so much fun. † (Newton, 254) By the end of the Zodiac’s killing rampage he has an estimated 40 victims with 39 of them being female. At this time the case remains open and the identity of the Zodiac Killer unknown. Our society could improve or lessen the chances drastically of another Zodiac-like killer from striking again by keeping better ballistic records of evidence along with using more advanced diagnostic tools on the letters and phone calls to the media. Jack the Ripper and the Zodiac Killer both killed at random without previously planning any one specific murder. Both had psychological problems but managed to go on killing with their identities undiscovered. Neither one showed any signs of remorse throughout their killings or contacts with the media proving that killing to them, was just a game. There are many reasons serial killers chose to kill, and with these two psychopaths it was the thrill of the kill. Albert Fish was a serial killer who killed his first victim, Billy Gaffney, in February of 1927. It was with his first victim that Fish became known as not only a serial killer but also as a pedophile and cannibal. Albert ate Gaffney’s ears, nose, and face in a stew and roasted his butt and genitals in the oven before consuming those too. America’s) Fish is an example of trait theory with sub theories of biological and psychological problems. Albert Fish was born into an unstable household and not long after his mother put him up for adoption. When no one adopted him, he was placed in an orphanage where he witnessed and endured many beatings. It was then that he realized he enjoyed watching others endure pain and would eventually grow to enjoy these beatings himself. He went to the extreme as to insert needles under his nails and into his genitals to feel the rush of pain. Rumor has it that on Fish’s execution day, January 16, 1936, he shorted out the electric chair because of the amount of metal inserted into his abdomen and groin. Fish stated, â€Å"If only pain were not so painful! † (Newton) Authorities compiled that Fish went on to molest and castrate at least 100 victims before Fish declared himself that he had children in every state leaning authorities to the possible victim count being closer to 400. It was realized that Fish also carried the sub theory of a psychological problem when he abducted Grace Budd, taking her to a cottage and dismembering her body before slowly cooking and eating her remains. Fish had premeditated this murder and wanted the Budd family to know that six years later he was still thinking of their daughter. In 1934, he wrote a letter to the Budd family stating that Grace had, â€Å"died a virgin† and it had taken him nine days to eat her remains. (Newton, 63) Due to the knowledge of Fish’s childhood and understanding of the premeditated murders he committed, we are able to determine that Fish has both sub theories of psychological and biological problems. Our society can prevent another psychopath serial killer like Fish from victimizing children across the nation by using better analysis of criminals childhood’s and keeping better records of where criminals known to molest children are located. Jeffery Dahmer, also known as the Milwaukee Monster, was also a serial killer who had cannibalistic tendencies. He grew up in a middle class family in Wisconsin and was molested by neighbor boy. This became a pivotal turning point in Dahmer’s life leading him to begin experimenting with animals’ carcasses and bones. Dahmer’s first kill came the summer after his graduation as he picked up a hitch hiker and continued to slaughter him, beat his skull with a barbell, strangle him to death, and dismember and bury his body. Dahmer was shocked with himself after this happened and tried college for a short time before entering the military on a 6 year enlistment. He was discharged after 2 years due to heavy drinking and returned home to live with his grandmother in West Allis, Wisconsin. (Newton) Dahmer carries the trait theory with both sub theories of biological and psychological problems. Proof shows Dahmer was part of an unfit household as a child due to the facts that his molestations and obsessions with mutilating animal carcasses went unknown by his family or ones caring for him. His parents separated and neither of them felt the need to take Dahmer with them so Dahmer fell under the supervision of his grandmother. Jeffery’s grandmother soon kicked him out of the house due to the stench of his â€Å"experiments†. (Newton) His psychological problems become apparent with the victims he chose and how he became aroused by the smell of decaying flesh and the sight of lifeless prey. America’s) He chose his victims by meeting men at gay bars and bringing them home merely to kill, dismember, cook and eat them. Our society could prevent another Dahmer-like serial killer from presenting themselves by making records of child molestations more public and getting children who have been molested proper counseling and treatment post attack. Both Albert Fish and Jeffery Dahmer had instances in their childhoods that can be deemed as pivotal turning points creating the psychopath serial killers they became. Unlike Dahmer, Fish preyed on children while Dahmer preyed on men his age. The murders by Albert Fish and Jeffery Dahmer were committed out of a desire for power and lifelong attachment to their victims. By eating their victims’ remains they felt as if they would forever be attached to them. This proves both Dahmer and Fish had sub theories of psychological and biological problems that led each of their killings. Gary Ridgway began his killing spree in January of 1982 with 16 year old victim Leann Wilcox. (Newton) His second victim was a 36 year old female named Amina Agisheff. His first two victims were not recognized as â€Å"Green River Killer† victims until two years after their deaths due to lack of patterns tying these murders and the Green River Killer’s later murders together. Ridgway continued to kill with victims multiplying by the week. All of Ridgway’s victims had one thing in common; they were all thought to be prostitutes. The Green River Killer always did one thing the same in each of his murders; before he killed each victim he had sex with them. In some of the victims he went as far as placing a triangle shaped stone inside the vagina of the victim, the significance of this is unknown. Newton) Gary Ridgway carries the trait theory with a psychological sub theory. There is no evidence as to his past family life to prove that he could also carry a biological sub theory but the way in which he killed each of his 48 victims proves that his desire to kill was based upon sexual desires. (Schechter) Our society could protect a gainst another serial rapist-killer like Ridgway by technological advances and obtaining DNA samples from each victim. Ted Bundy was born in November 1946 at a house for unwed mothers in Vermont. He never knew his father and was forced to live with his strict Methodist grandparents pretending that his mother, Louise Cowell, was in fact his sister. He described his grandfather Sam as a loving man who in reality was a â€Å"bitter racist and wife beater, who also enjoyed kicking dogs and swinging cats through the air by their tails† (Newton, 24). These intimate details of Bundy’s childhood prove to society that he carries a trait theory with a sub theory of a biological problem. He also carried a psychological sub theory proved by each of his victims having shoulder length brown hair parted down the middle. Ted was a good looking man with a â€Å"chameleon-like ability to blend† which gave each of his victims a sense of security when they were with him. (Newton, 24) With the beginning of Bundy’s murders was Linda Healy, a blood stained night gown was found hanging in her basement but was gone without a trace. His killings continued one by one with each victim looking eerily similar to an ex girlfriend of his who had shoulder length brown hair, parted down the middle who had broken up with him for having no ambitions in life and being immature. With each victim he first raped them then proceeded to murder them with savage blows to the head. He was sought by police multiple times but deemed â€Å"squeaky clean† by authorities since they were looking for a savage killer not a clean cut law student. (Newton, 25) It took months and multiple escapes by Bundy for police to finally charge him with the murders of two Florida sorority girls and a female in Colorado. It was after he was charged with these murders and punished to death by the electric chair that he confessed to up to 40 murders. Some say that he took more murders to his grave having the ability to have killed closer to 100 victims. Our society can prevent another rapist-serial killer like Bundy from taking the lives of innocent females by keeping better DNA records and evidence from each known victim in order to compare it to future victims. Although this may not prevent all murders from occurring it may help keep the number of victims to a minimum. Ted Bundy and Gary Ridgway are similar in the fact that both serial killers murdered for sexual desires. They both grew up in unfit homes proving their sub theories of biological problems but different from Ridgway, Bundy also carried the sub theory of psychological due to his choice of victims being mirror images of his ex girlfriend. Both Bundy and Ridgway killed females and had sex with them before they murdered them. Ridgway chose prostitutes as his victims and used similar dumping grounds around the Green River for each victim despite police surveillance of the areas. Bundy also used similar dumping grounds in each of the states he committed murders mostly dumping them in wooded areas covering them with brush. The way in which each serial killer was raised proves that this had a large affect on the people and serial killers they became. Charles Manson was born in 1934 to 16 year old prostitute Kathleen Maddox and took the name Manson from a man she later married. By the time Manson was five years old he had been sent to live with his strictly religious aunt and husband. Her husband however, treated Manson as if he were a â€Å"sissy† dressing him up in girl clothes on the first day of school to show him to act more like a man. (Newton, 149) After paroled Kathleen gained custody of Charles but was still deemed unfit after leaving Manson with neighbors for â€Å"an hour† and disappearing for days on end. Manson was then sent to Gibault School for Boys in Terre Haute, Indiana for ten months before fleeing. He wound up living on the streets having numerous bouts with the law being in and out of juvenile centers being abused by both guards and older boys at each center. After being jailed multiple times for petty crimes Manson finally stepped it up and called himself a follower of Scientology. In San Francisco Manson gained a group of male and female followers who were impressed by his charisma. He led them to believe he was a Christ incarnate, or as he liked to call it â€Å"God of Fuck† (Newton, 150). These followers grew into what Manson called his â€Å"family† and traveled up and down California gaining more followers along the way topping off at 50 followers at their peak. Newton) Manson grew largely obsessed with death and certain songs pertaining to death like the popular Beatle’s song at the time, â€Å"Helter Skelter†. He defined this song to be speaking about a race war to come in America and used these terms at his â€Å"families† future crime scenes. While Manson may not have committed any of the murders himself, it is known he was at some of the crime scenes and behind all of the murders through his c ult-like leadership. Even after Manson was jailed for these numerous crimes the violent murders did not stop. He had impacted too many â€Å"family† members already and so they carried on what Manson had previously began brutally killing more and more victims. These actions prove to society that Manson had the trait theory with both sub theories of psychological and biological problems. The biological problem is proved by his treatment as a child being born into an unfit home to a prostitute mother who brought home lovers of both sexes, being treated unfairly by his uncle, and his abuse within different juvenile detention centers whether it was sexual abuse or simply physical abuse. The psychological problem within Manson is proved by his desire to manipulate young, out of touch males and females into thinking he is a God-like figure and do everything he says. Even if what he said meant killing innocent victims. To this day Manson has showed no remorse for his actions and very few of his â€Å"family† members still in jail for these crimes have either. â€Å"Learning theorists view a troubled home life and deviant friends as a precursor of criminality; structural theorists maintain that acquiring deviant cultural values leads to criminality† (Siegel, 258). Manson portrayed both troubled home life and deviant cultural values, deeming him to inevitably become a criminal. Many other serial killers in history dealt with both of these social and personal problems making it more difficult for society to have in any way prevented these occurrences from happening. Sure authorities may have been able to lessen the magnitude of these horrific crimes, but inevitably it is within one’s own desire to become a criminal or become a model citizen of society.