English 11 American Literature Unit 3 Short Story Essay Example

English 11 American Literature Unit 3 Short Story Paper short story an imaginative prose narrative written to give the reader entertainment and insight; intended to be read in one sitting plot what happens in a story characters those who make the plot happen theme the meaning of the story tone/mood the attitude or emotion of the author or narrator toward his subject or audience point of view the method of presenting teh reader with the materials of the story; the perspective from which it is told. omniscient point of view an all-knowing author is the narrator who comments freely on the actions and characters as he is able to delve into the minds of all characters and tell what they think or feel limited point of view the author tells teh story from the viewpoint of one character using either the first or third person objectve point of view the author presents the characters in actions with no comment, allowing the reader to come to his own conclusions about them irony a method of expression in which the intended meaning of the words used is the direct opposite of their usual sense; used for humor or sarcasm verbal irony saying the opposite of what is meant dramatic irony contrasting what a character says and what a reader or audience knows to be true situational irony presenting a discrepancy between appearance and reality or between expectation and fulfillment satire the ridicule of human folly or vice with the purpose of correcting it or for a humorous effect surprise ending the unexpected twist at the end of the story which goes contrary to the readers expectations conflict the central source of tension and drama that makes stories interesting man vs man conflict between people man vs society conflict between an individual and larger groups man vs nature conflict between an individual adn the natural world man vs self conflict within a character with themselves man vs fate conflict with what seems to be an uncontrollable problem such as destiny man vs technology conflict with the forces of man-made technology external conflict a struggle between a character and an outside force internal conflict a struggle that takes place in the characters mind direct characterization the author tells the reader about the characters directly indirect characterization the author shows the character in action and lets the reader make their interpretations protagonist the main character antagonist the character or force in conflict setting where and when the story takes place

Capital Punishment4 essays

Capital Punishment4 essays Think for a moment about the fall into sin. Think about the people in Noahs day. Sodom and Gomorrah. What is the punishment inflicted upon all of them by God? Death. The death penalty, or capital punishment, is the first and harshest penalty for sin. Although it has evolved and changed form over the years, and is now decided upon by men playing God, it is still an acceptable, God pleasing form of punishment. I am going to tell you what capital punishment is, its history, its current role in the justice of criminals, and why I believe that it pleases Capital punishment, simply put, is killing someone for a crime that they have committed. This crime is murder. In some countries and states, it is considered acceptable to kill the person who has taken the life of another. The methods of execution have varied since the beginning of time, but three current popular ways include the gas chamber, lethal injection, and the electric chair. My overhead shows the different ways that states used for execution in 1994. In addition to the three most popular choices, a hanging and a firing squad are also used in a few states. According to the book Should We Have Capital Punishment by JoAnn Bren Guernsey, these choices were made with the goal of a more humane murder in mind. The gas chamber is a small, sealed room in which the prisoner sits strapped to a chair. A lethal gas is sent through the floor of the room, and death usually takes about five minutes. Lethal injections simply involve the insertion of a needle filled with poison into a vein and injected. This procedure can be effective, but also takes long amounts of time quite often. The electric chair was invented as a way to quickly and painlessly kill the prisoner, but has proven to not be as effective as thought. It has taken up to three 2000 volt shocks to kill someone, with fire, s ...

Population Resource Environment 2 Essay Example | Topics and Well Written Essays - 500 words

Population Resource Environment 2 - Essay Example ess effective in tropical regions rather than areas with high socioeconomic status and well-organized healthcare systems because of the continuous life cycle of the mosquitoes and poor infrastructure (Sadasivaiah, et.al., p.249-250). Eventually, though these mosquitoes developed and became resistant with the pesticide causing a decline in the effectivity of DDT (World Health Organization, p.4-5). The debate with the use of DDT started when its properties were discovered to adversely affect not only insects but also birds and humans. Because of this, further studies have been made to determine if there was a need to ban the use of DDT entirely. This paper would discuss why the use of this pesticide must be banned entirely because of its harmful and toxic effects in humans and other living things. This paper will show that it did not only adversely affect the environment during the time when DDT was sprayed but it also has long-standing effects in the environment. The most famous work that started to question the use of DDT was the book The Silent Spring. Rachel Carson, the author of the book, argued that DDT has an effect in the metabolism of birds, causing eggshell thinning and embryo death, and their reproductive system, causing decrease in their fertility (Carson, p.103-127; Sadasivaiah, p.251). Since DDT can be sprayed, its components can also be airborne causing birds to breathe it. The seeds from the plants that they eat may also have been affected by DDT because of soil erosion. Blown by the wind, DDT in the soil can travel and can be consumed by plants from other areas. Fishes have also become victims of DDT. When DDT enters the streams, the stream environment is altered because of the death of aquatic insects that serve as food for the fishes and the fishes’ reproductive and health is also affected because of living in contaminated waters (Carson, p.129-153). Studies have also established that women with breast cancer have an alarmingly high amount of

The connection between Networks and the Internet Essay

The connection between Networks and the Internet - Essay Example In a computer network, all data transmitted consist of a node which refers to any computer or digital device using the network links (Krol 49). The finest way to lead in the world of business today is to network systems in organization and businesses. Data networks are essential to all existing modern organizations. They facilitate in faster and easier ways to access any data and resources that are within the organization (Krol 53). There are many types of networks used in the entire world today both commercially and homes. Networks cab categorized according to their scope and scale, historical grounds, favorites for networking industries, their design and implementation matter (Krol 59). WAN - Wide Area Network - This network covers up a larger span for communication between the network devices. It is an interconnection of many LANs through routers, and its example is the network which is covering the entire globe. MAN - Metropolitan Area Network - This type of set-up is not common, but it can be useful in governmental departments and large organizations such as banks. It falls at the middle of LAN and WAN. It covers a larger geographical coverage compared to Local Area Network but smaller than Wide Area Network.   Ã‚  CAN - Campus Area Network – This network interconnects several multiple Local Area Networks but smaller compared to a Metropolitan area network. This type of network generally can be useful relatively in vast universities or buildings and local business offices.    SAN - Storage Area Network - This technology is mostly used for data storage. It’s mostly crucial to those organizations that are data oriented. This network connects servers to the data store devices through fiber channels technology. A network topology illustrates the arrangement of machines and devices on a network. It describes the way the computers and other devices within the network are laid down and linked to each other. Common network

Individual Project 1 EDU 620 Essay Example | Topics and Well Written Essays - 500 words

Individual Project 1 EDU 620 - Essay Example Thus, it demands a more dynamic personality having skills in analysis, planning, management, and implementation. Most importantly, it requires a learning attitude that leads toward continuous personal and professional development. Discipline of Instructional Design Wills(2009) states that instructional design is a discipline based on scientific principals and a specific set of assumptions verified by empirical data. Upon the base of this data, the professionals design their instructions to meet the specific learning needs of the particular audience. Hence, instruction is a science and instructional design is a technology based upon the science. (Merrill, Drake, Lacy, Pratt, & the ID2 Research Group, 1996).Further, it is a process that includes planning, management, implementation and assessment. Thus instructional design is a process to improve how instructions gets designed and delivered better. However, some scholars consider it not just a science but an art as well. Instructional Design as a Science The scholars who claim instructional design as aligned with science say that instruction is based upon some scientific principals—a huge body of research. Supporting this view point Rowland (1993) establishes that the principles that can explain cause and effect relationship are to be said scientific.

Coca Cola Company Operations Pakistan Marketing Essay

Coca Cola Company Operations Pakistan Marketing Essay INRTODUCTION The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through eight bottlers, four of that are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are awailable in Karachi, Gujranwala, Multan, Hyderabad, Lahore, Faisalabad, Rahimyar Khan and Sialkot. The other two plants, separately owned, are in Peshawar Rawalpindi. The Coca-Cola serves 70,000 customers/retail outlets in Pakistan. 1,800 people work system of Coca Cola in Pakistan. With in the last two years, over $130 million (U.S.) were invested by the Pakistan Coca Cola system. More than 56 years of refreshment period in Pakistan Coca-Cola was introduced in Pakistan 1953 Fanta was introduced in Pakistan 1965 Sprite was introduced 1972 Diet Coke Fanta Lemon was introduced 200 Since 1897Coca cola international productions have been sold in Mexico. Now Coco cola controls 60% of the Mexican soda market, further Pepsi with 30%. Further Mexican president Foxs before becoming a politician he was working as president of the Coca-Cola Corporation of Latin America Mexico. After his victory, Coca-Cola started bottling water by the wealthiest aquifer in the Chiapan town of San Cristà ³bal de las Casas, an ecological reserve controlled by a conservation group Pronatura that receives money from the Coca-Cola Mexico. In 2004, the Coke plant at San Cristà ³bal de las Casas used 107,332,391 water liters about as much as 200,000 homes use. In a country where over 12 million general public are without access to drinkable water, Mexican groups have started on a boycott against Coca-Cola basically motivated by Cokes increasing authority of Mexican water. So the object of this report is to critically evaluate the strategy and performance of any ONE US, European or Asian company over the last five years in any two emerging markets in different regions of the world. According to that the report describes Coca Cola Companies performance strategies in US Asian reigns by using Pakistan Mexico emerging markets. FINANCIAL REPORT: It is owing to the strong finances, the company is still existing the ups down of the business. The financial report of Coke the year 2000 2001along with the percentage change is as below. 2002 basic diluted net income per share includes a non-cash gain of $.02 per share after taxes that were recognized on the issuance of stock by Coca-Cola Enterprises Inc., one of the equity investors of the company. Charges are partly balance by a gain of $.05 for each share after income taxes related to the merger of Coca-Cola Beverages plc Hellenic Bottling Company S.A. $.04 per share after income taxes linked to benefits from a tax rate reduction in Germany from positive tax planning strategies. DIVIDEND AND CASH INVESTMENT PLAN: The Dividend Cash Investment Plan authorizes shareowners of record to invest again dividends from Company shares of The Coca-Cola Company. The Plan offers a systematic, economical convenient method of acquiring extra shares of our common stock. All the shareowners of record are suitable to participate. Shareowners are also may purchase stock through voluntary cash investments of up to $125,000 for year. In year-end, 76 % of the Companys shareowners of record were participants in the Plan. In 2002, shareowners did invest $36 million in dividends $31 million in money in the Plan. COMPANY STATISTICS: This companys statistics are inspiring. Since it is operating all over the places in the world because of that the number of employees the bottling equipments is uppermost among the other companies of bottling. There is a constant raise in every aspect when mach the statistics of 2001 the statistics of 2002. This is because; Coca Cola Company is increasing its volume day by day. The spreading out of this company that shows the victory of Coca Cola brands, results in the percentage vary in the statistics of the two years. The statistics is as below. (EBITDA) -Earnings before interest, taxes, depreciation, amortization, other non-operating items Did convert to a standard unit of assess defined as 24 eight-ounce servings or else 192 ounces for each equal case sold by Coca-Cola Enterprises. PRODUCTS: The Coca Cola Company produces carbonated drinks as well as other drinks while launching companys product, the marketing department considers the culture the sub cultures of the country. Coca Colas major brands à ¢Ã¢â€š ¬Ã‚ ¢Coke à ¢Ã¢â€š ¬Ã‚ ¢Diet coke à ¢Ã¢â€š ¬Ã‚ ¢Sprite à ¢Ã¢â€š ¬Ã‚ ¢Coke classic à ¢Ã¢â€š ¬Ã‚ ¢Fanta http://htmlimg4.scribdassets.com/7lva67i2vf9rsu8/images/18-60ed37e055/000.jpg STRATEGIC PLANNING In 2002, the coca cola company did have a great success, as the strategy did work that resulted in making Company the worlds leading company. In 2001, company did accomplish the top of its strategy as; à ¢Ã¢â€š ¬Ã‚ ¢global volume enlarged by 4 %with strong international growth of 5% clear signs that our North American business is growing steadily expectable. à ¢Ã¢â€š ¬Ã‚ ¢Earnings per share did grow by 82 %, as we carried on our commitment to Create volume growth aggressively. à ¢Ã¢â€š ¬Ã‚ ¢Return on common equity grew from 23 %in 2000 to 38 %2001 à ¢Ã¢â€š ¬Ã‚ ¢Return on capital increased from 16 %in 2000 to 27 %in 2001. à ¢Ã¢â€š ¬Ã‚ ¢The free cash flow has bean generated by the company. Thats from $2.8 to $3.1 billion. In 2000,a clear indication of its underlying financial power. The strategy for the potential of the coca cola company is more straightforward. The marketing strategy for the next year is in this manner, à ¢Ã¢â€š ¬Ã‚ ¢The speed up carbonated soft-drink growth, led by Coca-Cola Company. à ¢Ã¢â€š ¬Ã‚ ¢Selectively widen the group of beverage brands to drive profitable development. à ¢Ã¢â€š ¬Ã‚ ¢Increase system profitability ability jointly with the companies bottling associates. à ¢Ã¢â€š ¬Ã‚ ¢Treat consumers with creativity steadiness to generate development across all Channels. à ¢Ã¢â€š ¬Ã‚ ¢Direct investments to the highest potential regions across markets. à ¢Ã¢â€š ¬Ã‚ ¢Cost-effectiveness Drive efficiency all over the place. http://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/24-7d0ce9e592/000.jpghttp://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/24-7d0ce9e592/000.jpg COCA COLA MEXICO Within the soft drinks Sprite Fanta become positively along with the key brand Coca Cola Diet Coke. In key markets, the company has formed new packaging sizes to satisfy customer demands. More and more, Mexican domestic families have lunched together at home. The lot of Mexican household drinks 2-1/2or more of soft drinks during that break, while a two liter bottle was the biggest available package. Therefore the company initiated a convenient 2-1/2 liter bottle to choose regions, involving to the sale of nearly 1.5 billion unit cases of Coke in Mexico. The bigger bottle will complete its island wide rollout in 2002. Since 1897Coca cola international productions have been sold in Mexico. Now Coco cola controls 60% of the Mexican soda market, further Pepsi with 30%. Further Mexican president Foxs before becoming a politician he was working as president of the Coca-Cola Corporation of Latin America Mexico. After his victory, Coca-Cola started bottling water by the wealthiest aquifer in the Chiapan town of San Cristà ³bal de las Casas, an ecological reserve controlled by a conservation group Pronatura that receives money from the Coca-Cola Mexico. In 2004, the Coke plant at San Cristà ³bal de las Casas used 107,332,391 water liters about as much as 200,000 homes use. In a country where over 12 million general public are without access to drinkable water, Mexican groups have started on a boycott against Coca-Cola basically motivated by Cokes increasing authority of Mexican water. COCA COLA PAKISTAN The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through eight bottlers, four of that are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are awailable in Karachi, Gujranwala, Multan, Hyderabad, Lahore, Faisalabad, Rahimyar Khan and Sialkot. The other two plants, separately owned, are in Peshawar Rawalpindi. The Coca-Cola serves 70,000 customers/retail outlets in Pakistan. 1,800 people work system of Coca Cola in Pakistan. With in the last two years, over $130 million (U.S.) were invested by the Pakistan Coca Cola system. More than 56 years of refreshment period in Pakistan Coca-Cola was introduced in Pakistan 1953 Fanta was introduced in Pakistan 1965 Sprite was introduced 1972 Diet Coke Fanta Lemon was introduced 200 PROMISE OF COKE The fundamental proposition of the business is plain, firm timeless. When we bring refreshment, joy value fun to the stakeholders, then we successfully nurture protect our brands, mainly Coca-Cola. That is the key to fulfill ultimate duty to provide consistently attractive returns to the holder of the business. TARGET MARKET Cokes commercials mainly focused on young generations, for the reason that they want to represent Coke with the youth energy further they think about the matured people they take then as a co-target market. MAJOR SEGMENTS Major segments are mainly those who take Coke daily those areas where the demand is higher then the other areas. A lot of people who take Coke daily those who take weekly those who take rarely are always there as well. So, the Pakistan Coca Cola companys basic segments are those who have this drink often. FACTORS EFFECTING SALES There are lots of factors that affect the sale of Coca Cola. Three major factors are being discussed that effect coke. à ¢Ã¢â€š ¬Ã‚ ¢Per capita income à ¢Ã¢â€š ¬Ã‚ ¢Competitors à ¢Ã¢â€š ¬Ã‚ ¢Weather Per Capita Income ThaÃÆ' ¯ss the major factor that influences the sale of this carbonated soft drink. For the reason that each every passing year budgets are becoming more strict tight in order to purchase things. Consequently the disposable revenues of the people are getting lower. They pay out heavily on rents, utilities, education basic necessities thereafter when they erne extra money they think about this carbonated soft drink .thus the get down of per capita income does effect badly in selling production of this carbonated soft drink. to go through with this difficulty there is need to increase the level of per capita Income of Pakistan therefore it is lesser than the other the countries. Competitors Coca Colas main competitor is PEPSI % there is no suspect to say this because every body knows that all the other cold drinks and water, tea, coffee, are the players. Weather This is immature market so the Coca Colas usage in winters is 40% in summers is 60%. MAJOR CUSTOMERS NEED Most of the consumers dont care about what they are going to take. They dont care before drinking that whether it is Coca Cola or Pepsi. They dont actually feel more differentiation among these two brands according to the tastes. Buyers normally have what they get. They believe on WHAT COLD THEY SOLD Customers availability in brands is normally happens such as: Push availability Pull consumers demand. According to this reason Coca Cola have supplied their coolers freezers in to the market. Further have utmost number of freezers coolers in the market. They supply these infrastructures free of charge just to supply child coke to the customer that they want to be bought. The mechanics salesman often go all the shops to check infrastructure .If there is any problem change or repair it. http://htmlimg4.scribdassets.com/7lva67i2vf9rsu8/images/27-52c1d1da9f/000.jpg MAJOR COMPETITORS If consumers want to have soft drink they compete brands with each other. For instance compete Coke with Pepsi Sprite with 7up team. The Coca Cola Company thinks in a different way, they believe that new competitor AMRAT Cola, RC Cola, all the other juices, they take even water tea as their competitors. STRATEGIES OF QUALITY After macro micro analysis Brand Coca Cola is mainly role 1. Improve rivalry moments 2. When people do watch cricket 3. throughout commercialization 4. Enjoyable time Because of these strategies there can be better understanding better connection with the community. These are the main consumption. THREATS FROM COMPETITORS All of the Threats are well planned. The key threat is price. When the exact price whether comes down or goes higher thats effects the consumption of carbonated drink. For the reason that when the price goes higher consumers go for the substitute of coke such as Pepsi. when price goes down they think that there should be some thing wrong in that. In short that all depends on customers awareness. TARGETS THAT WOULD LIKE TO ATTAIN Survival of every organization is depending on profit. Thus Coke is also searching for a maximum of profit margin. We could identify three major ways to earn profits. à ¢Ã¢â€š ¬Ã‚ ¢Over night profit à ¢Ã¢â€š ¬Ã‚ ¢Windfall profit à ¢Ã¢â€š ¬Ã‚ ¢Ethical and un-ethical ways Over Night Profits This is for the best brand for the year. This can be got increasing sales volume Windfall Profit They are the extras earnings. When the consumption is on boom. So, there are different types of profits. Ethical and Unethical Ways Profits can earn ethically or unethically. Company believes on this quote Every thing is fare in love and war. Further they can earn profit through diverse approaches. EXPANDING TARGET MARKET In last 2 years Coca Cola came back very aggressively. à ¢Ã¢â€š ¬Ã‚ ¢Consumer has got choice à ¢Ã¢â€š ¬Ã‚ ¢Attractive brand name à ¢Ã¢â€š ¬Ã‚ ¢Brand differentiating Consumer Has Got Choice Consumers know the name of other big brand, even though Coca Cola is the 2nd best name but it can get the best place after some period. Attractive Brand Name Now buyers know the Name of Coca Cola, since Coke is the name thats the populist after the word ok. Thus consumers can better differentiate brands with others. Brand Differentiation Now different brands are available in the market. Thus, consumers can differentiate between brands. The best players coke and Pepsi also have some different kinds of brand names either. Coca Colas Brand Coca Cola think about the togetherness, being people together and friends are being together. Coca Cola hardly believes that Pakistani temperament is us Pepsis Brand They use the temperament of me. In contrast to Coke they do believe on individual struggle. OPPORTUNITIES THREATS FOR PRICE Opportunities There are some taxes company must pay such as 20% excise duty 03% In making Budge 15% sales tax 27% goes to government Not only for taxes but for electricity chargers, distribution chargers, after paying all of those chargers the price of a coke can increase up consumer have to pay these as taxes. These are the opportunities through which we can increase the price and can get profits. The Coca Cola Company gets those as their opportunities to increase the margin of rates as well as for increases their profits Threats There are some threats in increasing prices of products. If for instance, Coke increases for 1 rupee. Then people definitely will not go for Coca Cola they transfer to Pepsi. So these are the threats when coke increases its prices of products. STRATEGIES OF GETTING GOALS HIGH PROFITS There are many ways That Coca Cola can increase its profits. Some key ways are as follows. à ¢Ã¢â€š ¬Ã‚ ¢ increasing volume à ¢Ã¢â€š ¬Ã‚ ¢customers interest level à ¢Ã¢â€š ¬Ã‚ ¢ join with energetic festivals The way of increasing volume of consumers Coca Cola can increase the consumer volume by expanding the Coke industry. By using advertisements, attract people towards this product by offering very attractive interesting things. The way of increasing the interest level of consumers Increase the interest level of customers by using different flavors. For instance Coke is increasing the flavors in Fanta, through offering different flavors Coke can enhance the Level of customers these profits can be increased. The way of joining energetic festivals Coca cola is most of the time taking part in the festival such as Basant since during last 3 years. Coke erne high income consumption of Coke is increased on these occasions. In 2002 consumers were waiting that what interesting program Coke is going to present. MARKETING STRATEGY Coca Colas domestic marketing strategy enables Coke to listen all people around the world asking for soft drinks that span the entire occasions spectrum of tastes. What consumers want in a beverage is a reflection of who they are, how they work play, where they exist, how they relax recharge. We are determined not only to make great drinks, but also to contribute to societies over the world through Cokes commitment to, health, wellness, education diversity. Coke does its best to be a good neighbor, again and again shaping the business decisions to develop the quality of life in the communities in that do business. Thats a special object to have thousands of friends over the world, they never forget that. http://htmlimg1.scribdassets.com/7lva67i2vf9rsu8/images/32-d224ae62b1/000.jpg MARKET POSITIONING Product Range The Pakistan total range of Coca Cola products à ¢Ã¢â€š ¬Ã‚ ¢Coke. à ¢Ã¢â€š ¬Ã‚ ¢ Diet Coke. à ¢Ã¢â€š ¬Ã‚ ¢Fanta. à ¢Ã¢â€š ¬Ã‚ ¢ Sprite. And also company presents its products in different bottle sizes these includes à ¢Ã¢â€š ¬Ã‚ ¢PET 1.5 (1.5 litter plastic bottle) à ¢Ã¢â€š ¬Ã‚ ¢SSRB (standers size returnable bottle) à ¢Ã¢â€š ¬Ã‚ ¢NRB (no return bottle) or disposable bottle à ¢Ã¢â€š ¬Ã‚ ¢CANS (tin pack 330 ml) à ¢Ã¢â€š ¬Ã‚ ¢LRB (litter returnable bottle) Packing There are different kinds of packing available. Such as, à ¢Ã¢â€š ¬Ã‚ ¢6 bottle pack for 1.5 pets à ¢Ã¢â€š ¬Ã‚ ¢24 cans in one pack. à ¢Ã¢â€š ¬Ã‚ ¢12 bottles in a pack for disposable bottle à ¢Ã¢â€š ¬Ã‚ ¢24 regular bottle shell PRICE STRATEGY Trade Promotion Coca Cola Company presents incentives to middle men or vendors in way that they gives them free models free empty bottles, because of that retailers middle man motivate to push their product in the sell thats the reason coca cola seen more in the market and they have a good sale in the market because according to the expert that product seen more in the market that sells more. Seen as sold The company makes agreements with a shop keepers stores to special sale in those stores. These stores are mainly called as KEY accounts in local words. the Coca Cola Company also invest large budget on these stores gives them free samples some time cash incentives free bottles. Various Price in Different Seasons Some times Coca Cola Company changes their productions prices according to that season. The best season for Pakistan beverage industry is summer. But for winter the scenario in totally posit. Reduce prices to maintain the sales profit. But in general they decrease the prices of their1 litter glass bottle pet bottles. PROMOTION STRATEGIES Getting shelves They takes or do purchase shelves in big departmental stores display their products in that shelves in that style that show product very clear very attractive for the customers. Eye Catching Position Their salesman positions their freezers their products in eye- catching places. Usually the company keeps freezers near the entrance. Sale Promotion Even company does sponsorships with various college schools cafes sponsors their sports many extra curriculum activities for catching market share. Under the crown scheme (UTC Scheme) Coca cola frequent do this type of scheme they offer very attractive prizes in it. Such as once they offer bicycles, caps, cash prizes, tv sets etc. DISTRIBUTION CHANNELS There are two types of selling in Coca Cola Company Direct selling Indirect selling Direct Selling In direct selling they supply using their own transports. They have approximately 450 vehicles to distribute their bottles. Company earn more profit when they use this type of selling . Indirect Selling Company has its whole agencies sellers to cover all the area. Even its so difficult to available the products to customers by their own distribution so they use the whole sellers and agent to distribute products to their consumers. FACILITATING THE PRODUCT BY INFRASTRUCTURE For providing their productions in fine manner company provide infrastructure Such as: à ¢Ã¢â€š ¬Ã‚ ¢Free empty bottles and shells for bottles à ¢Ã¢â€š ¬Ã‚ ¢Freezers à ¢Ã¢â€š ¬Ã‚ ¢Display racks à ¢Ã¢â€š ¬Ã‚ ¢Vizi cooler ADVERTISEMENT They use many medias à ¢Ã¢â€š ¬Ã‚ ¢Billboards and holdings à ¢Ã¢â€š ¬Ã‚ ¢Pos material à ¢Ã¢â€š ¬Ã‚ ¢Tv commercial à ¢Ã¢â€š ¬Ã‚ ¢Print media Print Media They frequently use print media for their advertising. There is a separate department in Coca Cola Company for print media. POS Material Point of sale material that includes: posters stickers display in the stores in different places. TV Commercials As everyone knows that TV is a very popular entertaining medium. So Coke Company does regular TV commercials on different channels. Billboards and Holdings Coca cola is more aware about their billboards holdings. They have lots of sites in different regions for its billboards. EXPECTATIONS FOR THE COMING YEAR Every thing happens because of the consumers behavior. Company identified if they want to attract consumers they must throw the money away. positive felling with the brand, that they used to have Coca Cola wants to advertise its goods heavily in the next coming year. itll take the 10% of their income. when we do take it as an international level it is $ I billion. Next year is the challenging year for the Coca Cola industry. They need to take a lot of decisions that how to enhance the production where they have to spend money. For success in coming year Coca cola need to have some special things such as: 1. Loyal customers are important for success of the company. 2. Workers need to be the brand focus not the promotion focus. 3. They need to understand how much for the brand purposes. 4. They must know that how much to do the promotion work for brand. HOW COKE DECIDES THE ANNUAL BUDGET Coke decides its annual budget by the, à ¢Ã¢â€š ¬Ã‚ ¢Sales volume à ¢Ã¢â€š ¬Ã‚ ¢Target volume à ¢Ã¢â€š ¬Ã‚ ¢Profitability Sales Volume Coke decides its annual budget through the volume of sales. They first think on whats the condition of its sales? if the condition is fine of its sales then company certainly increase their production sales If not they think on their older strategies. Profitability: The next thing that they decide budget is the profit. If Coke getting profits with the higher border, then Coke definitely wants to increase their profits in the next years. Every association runs on the basis of receiving higher profits. No the association wants to face failure in their business. To erne profit is the first main concern of Coke. Target Volume: Each every industry has some targets to run their business that they want to achieve in an exact time period. If industry reaches those goals in that period then for the next year it increases the amount of the target. So Coke go after the same thing it has also some objectives targets to complete in the given time schedule. When they succeed to reach that aim then they enhance their target volume in the future. SALES PROMOTION ACTIVITIES Coca-Cola Concerts Coca-Cola Cricket Coca-Cola Wonder of the World Promotion Coca-Cola Food Mela Coca-Cola Basant Festival Coca Cola TV Mazza Coca-Cola GO-RED Coca-Cola Party in a Park Coca-Cola Pet Promotion Coca-Cola Ramzan Campaign Coca-Cola Nokia Coca-Cola Mc Donalds Fanta Sprite Launched Diet Coke Coca-Cola Shopping Festival CONCLUSION Coca Cola without any doubt come the heart beat of Mexicans and Pakistanis. The strategy performance of Coca Cola is working for them the production is gaining attractive with youth daily in Mexico Pakistan. After completing the report, concluded some sort of recommendation for the Coca Cola Company, as follows. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola Company should try to highlighting more on supplying their infrastructure in the market to treat their consumers. à ¢Ã¢â€š ¬Ã‚ ¢According to a survey, the organization that has dun the survey identified especially Pakistani people like little bit sweeter Coca Cola drink. à ¢Ã¢â€š ¬Ã‚ ¢ Coca Cola marketing team should try to enhance the availability of Coca Cola products in ruralarias. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola should also focus the middle age old citizens. à ¢Ã¢â€š ¬Ã‚ ¢Nowadays young population has a trend to have coke 2 regular bottles at same time, for providing them more satisfaction, company must sagest  ½ liter bottle to the market. There after by concentrating on that, Coca Cola Company can achieve their potential expected vision inside of the immerging markets.

Ethical Decisions

Chapter 6 Ethics Issue Brenton T. Percell BUS323 Commercial Law Salem University In your opinion, was it ethical for Mr. Trump to broadcast this type of information to the public? When making an ethical decision, the following questions should be asked is it a utilitarian decision approach, deontological approach or virtue ethical approach. The utilitarian decision meaning was the firing for the greater good for the mass of people? No. Was it a deontological decision based on, treat others how one would want to be treated, No. The last philosophical reasoning being virtue decision. Virtue decisions are defined to be genuine and honest and should be handled in that manner is a public relation leader. When decisions are made with virtue in mind, all decisions should be made ethically to ensure honesty is conserved. (Bennett-Alexander & Harrison, 2012, pg16-18) (Media, 2018) With the above steps in understanding an ethics decision defined in my opinion the manner that Mr. Trump chose to terminate his employment with Mrs. Carolyn Kepcher, publicly on his BLOG, stating,† She loved her fame, and she loved celebrity Apprentice, and it was affecting her work.† was unethical. If this was the case was it any progressive action to make Mrs. Kepcher aware of her performance or was she just terminated? These are grounds of termination depending on a contract agreement, state laws (at- will). The action that makes this judgment unethical is the hiring of his daughter proceeding after the termination of Mrs. Carolyn Kepcher. (Bennett-Alexander & Harrison, 2012, Pg154) In your opinion, where should we, as a society, draw our (1) legal and (2) ethical lines regarding the type of information shared in this context? [Please keep in mind, for a variety of reasons, an ethical behavior may require more restrictions and restraint on actors than one would want to codify in law.] The legal implication in this situation cannot be made soundly due to the unknown variables such as contract, state that contract was signed legally no laws were broken, Mr. Trump was on his account that solely reflects on himself and his brand. Which is within his right, freedom of speech. The reasoning for the termination may not be the best or ethically sound but it is a reason. In my opinion, it is more of an ethical/ moral issue rather than a legal issue. No-one rights were violated during the firing of Mrs, Kepcher. ReferencesBennett. (2012). The Legal, Ethical & Regulatory Enviorn of Business in a Diverse Society. [VitalSource]. Retrieved from https://online.vitalsource.com/#/books/1259582132/Media, W. (2018). Ethical Theories. Retrieved from https://pagecentertraining.psu.edu/public-relations-ethics/introduction-to-public-relations-ethics/lesson-1/ethical-theories/

Letter from hospital

I thought I should write to let you know IM safe and IM recovering. I miss you and the rest give everyone a hug from me and tell Rosier I hope she's being good. The hospital Is constantly got new soldiers coming In suffering from nervous exhaustion and shell shock too so IM not the only one, the doctor said It Is an Injury to the nerves and told me to rest and they are putting In place electric shock treatment.All the nurses are very sympathetic but sometimes when they think we can't hear them they call us all weak and say we are cowards. Im not suffering as much as most, a young gentleman has been learning to walk again yet he still wants to get back to the frontline. Yes, am returning to the frontline soon so that's why I took this opportunity to write. We had strict orders not to take prisoners, no matter if wounded my first Job was when I had finished cutting some of their wire away, to empty my magazine on 3 errands that came out of one of their deep dugouts they was bleeding ba dly begging for them to be put out of their misery.They cried for mercy, but I had my orders, they had no feeling what so ever for us†¦ It makes my head Jump to think about It. One time I was In serious danger I was almost completely paralyses with fear. I was slating with Taylor (a fellow soldier) on the fire-step of a trench during an intense bombardment,when it seemed certain that we must be killed at any moment. Shots fired around us; each moment threatened to be the last. I was conscious of biting the fabric on my top to prevent my teeth from chattering.If I had been alone on that occasion I believe that I would be dead now; it was the presence of others that saved me. It's not all been like that, one evening me and Owen was in the barracks and I received a letter from you for my birthday and it kept me going for so long, but everyone has a breaking point: weak or strong, courageous or cowardly- war frightens everyone my breaking point has now unfortunately came. Give my l ove to everyone, Yours sincerely

Commonly Confused Words Peace and Piece

Commonly Confused Words Peace and Piece The words peace and piece are homophones: they are pronounced the same but have different meanings. The noun peace means contentment or the absence of war. The noun piece refers to a portion or a part of a whole. As a verb,  piece is often followed by together and means to complete or join into a whole (as in piece together a quilt). Idiomatically, you may hold your peace (stay silent) or speak your piece (say what you have to say). See the examples and usage notes below. Examples When the power of love overcomes the love of power, the world will know peace.Jimi Hendrix Sitting at the table one day, I held the fork in my left hand and pierced a piece of chicken.Maya Angelou, I Know Why the Caged Bird Sings. Random House, 1969 You can sign any peace treaty you want, give back this piece of land and that piece of land, but peace is never going to happen until those things do. Its got to start with us learning each others names. With us feeling responsible for each others fates.Naomi Ragen, The Sacrifice of Tamar. Crown, 1994 Speak your piece; then hold your peace. Dont restate, restate, and restate. Dont summarize if you have only written a few pages.Mary Lynn Kelsch and Thomas Kelsch, Writing Effectively: A Practical Guide. Prentice-Hall, 1981 Usage Notes Piece has the word pie in it, which should remind you of the familiar phrase a piece of pie. You can meditate to find peace of mind, or you can get angry and give someone a piece of your mind.(Paul Brians, Common Errors in English Usage. William, James, 2003)Whereas peace of mind is calm assurance, a piece of ones mind is something a person says in a fit of pique. But the two are surprisingly often confounded.(Bryan Garner,Garners Modern American Usage. Oxford University Press, 2009) Practice (a) _____ is not merely a distant goal that we seek, but a means by which we arrive at that goal.(Martin Luther King, Jr.) (b) I never met a _____ of chocolate I didnt like. Answers (a) Peace  is not merely a distant goal that we seek, but a means by which we arrive at that goal.(Martin Luther King, Jr.) (b) I never met a  piece  of chocolate I didnt like.

Gay Adoption essays

Gay Adoption essays One of the most controversial issues facing the United States today is whether or not homosexual individuals should be granted the rights of adoption. A poll was conducted on the Internet asking the question of whether or not gay individuals should be allowed to adopt. Out of approximately 87,000 people who were surveyed, 49% believed they should be allowed, 50% felt they shouldnt, and 1% were unsure. The nation is clearly divided, but the people against this issue have a slight edge, according to the poll. Opponents of gay rights have developed many reasons for not allowing gays to adopt. One of these points include that gay parents prey on their own children. In a study of 269 cases of child sex abuse, only two offenders were found to be gay or lesbian. It was found that a childs risk of being molested by his or her relatives heterosexual partner is over one hundred times greater than by someone who is homosexual. The second major point is that gay people die younger than heterosexuals. Gay advocates say studies that suggest gay people die younger, were written by a false researchernamed Paul Cameron. Opponents also believe that the children will suffer from taunting and prejudice. Is it fair that one persons prejudice is a reason to ban someone from his or her dream of becoming parents? Regardless of a childs parents sexual orientation, children tease and will be teased. In courts across the country, it is argued that stigma attached to having a gay or lesbian parent will damage a childs self-esteem. However, research has found that although children of homosexual parents do report experiencing teasing, their self-esteem levels are no lower than those of children of heterosexual parents. Some believe that gay people are bad moral examples as parents, and that children will develop problems growing up in an unnatural lifestyle. Courts have expressed...

Introduction to Government failures Essay Example | Topics and Well Written Essays - 750 words

Introduction to Government failures - Essay Example    Information failure is also another major factor that greatly contributes to governments failures. Because the government does not necessarily know enough details to enable it to make effective decisions on the best way to allocate scarce resources. Most of the economists believe in the efficient market hypothesis. That is, they assume that the market will always contain adequate information than any government or individual.The insinuation is that market values and market movements should be free from interference because individuals or governments cannot improve upon markets. Moreover, taxes on goods as well as services can raise prices artificially and interfere the efficient operation of the market. Also, taxes on incomes can create a disincentive impact and discouraging individuals from working hard to achieve the set goals and objectives in a particular country.Fixing of prices is also another major factor that leads to government failures. The government can fix both mini mum as well as maximum prices that can create distortions that contribute to various shortages. Shortages may rise if the government of a particular country fixes the prices of various products below the market rate. Also, provision of free health care services by the government is another major factor that contributes to its failures. That is, there will be long waiting lists for treatment that might be outnumbering the efforts of health care providers and thus causing failure in the provision of this particular service.

Political Sex Scandals Case Study Example | Topics and Well Written Essays - 750 words

Political Sex Scandals - Case Study Example The House ethics committee is discussing charges the Democratic leadership should have confronted Massa sooner. Massa has presented explanations for his acquiescence from disease to intrigue Democrats because he opposed health care reform. After John Edwards told a national TV audience the only woman he ever loved was his wife, his mistress Rielle Hunter reported he called her to say he didn't really mean it. Hunter, 45, is experienced, but she was still shocked by GQ's pictures of her with no pants. She thought the photographer was only interested in her face. Collins' lessons are tongue-in-cheek. She says we have to know who our politicians bed with and never trust a guy who plays his marriage as the center piece of a campaign. Nevertheless, there is a deeper issue at hand - the moral behavior of our elected officials. She argues that we should be concerned when wayward public servants have our health care bill in hand. The best articulation of my position is this. The problem with American politics is that is it American politics. I am by no means a Marxist, but some of his ideas resonate in many political situations. He said the seed of any system's destruction is within its own self. That means although outside forces may topple walls interior forces leave them unattended. Maybe it is not representative government itself that is flawed however. Maybe, it just the way we have come to practice it in the United States. Who does it represent anyway Of the tens of millions of votes, how much does my vote really count -- one 50 millionth of a decisions. Did they ever square away that whole thing about campaign funding Does my opinion really matter when a multibillion dollar multinational corporation, like say Eli Lilly or Pfizer, places a briefcase "gift" full of greenbacks on a senator's desk I don't think so. Maybe, that is why marijuana possession is still punishable by death. What is that about, a nyway It is somehow okay to drink a flammable liquid like alcohol and let it slowly melt my brain into a seizing mass, but it is somehow wrong to smoke the leaves of a particular plant, get the munchies and go to sleep. Part of the problem actually lies with the media system itself. Instead of reporting noteworthy news, they sell out for the sensational story. Individual human beings may be smart, but as a group, people are herding animals to some extent. They like tabloid-style media scandals. They get TV ratings. They sell newspapers. Thus, that is what the media industry showcases. The more important issues go unnoticed by comparison. So what about this 300 pound gorilla staring at us Yes, our politicians are corrupt. What do we do about it Can we do anything meaningful It seems that evidence is scarce. Many of these notions are purely philosophical and perhaps not of any immediate use. Many analysts would argue we are on the brink of some cataclysmic change in politics. Based on history there is only one of two ways this can go. The first way is to find some means of rectifying the underlying problems with our system. The other is to hope it fixes itself and risk falling along the wayside with previous empires. It is a scary thought to think much of our stability is reliant upon Chinese economy. Our position is much like that of an expanding universe. If