Marketing plan Research Paper Example | Topics and Well Written Essays - 1000 words

Marketing plan - Research Paper Example The UK has one of the most stable political environments. The political leaders have ensured that politics does not affect the performance of the business in the market as this aspect would lead to loss of job opportunities for the locals. This can be ascertained by the latest election which was concluded days ago. Despite heightened political activities in the country, business operations were running normally (Paley, 2007). In addition, political steered clear of any issues that might destabilize the business environment. As a result, the country provides a serene environment for Americana. The UK population has an adventurous culture. Therefore, they like to taste other people’s culture. In addition, they appreciate other people ways of doing things and diet. However, they like to be associated with products and services that are produced locally. This aspect will be significant because Halal will meet the interests of the target market. In addition, this will create an opportunity for the local population to taste Muslim delicacies. This will attract more non-Muslim customers towards the product, some of which will end up becoming loyal to the products (Malhotra & Sciglimpaglia, 2009). UK has a stable economy. Although the country was affected by the financial crisis in 2008, it has been able to recover slowly. Initially, people were more reserved with their spending. However, this has changed over the years. People are now spending on their food of choice. The pound remains strong and stable. In addition, the interest rates in the country remain low in comparison with the neighboring countries. Therefore, in case the business will decide to expand its operations in other European countries using UK as its main base, it will be able to enjoy favorable exchange rates (Shankar & Carpenter 2012). This will be significant in enabling the business to penetrate and segment other markets. The largest market